Views December 14, 2020 Hope, Positivity and Optimism Humankind is in the throes of a pandemic that has changed the world as we know it – forever. Few diseases have impacted lives and…
Features June 24, 2020 Powering Through Crisis with Purpose The New Age consumer landscape is a din of sharp brand strategies and slick marketing campaigns. Amid this cacophony, the only voice that has the…
Views March 25, 2020 Covid-19: How consultancies are helping clients adapt to the new normal The Covid-19 pandemic is unstoppable. At the time of writing, the number of confirmed cases has crossed 400,000 and more than 18,000 deaths have been…
Views May 31, 2018 PRCAI aims to become more relevant to stakeholders In 2016, when I was first elected President of the Public Relations Consultants Association of India (PRCAI), the management committee had its work cut out:…