Shifting Sands

AI may be transforming the Public Relations landscape but what sets companies apart is understanding that data without story are just numbers. And reputation without…

Have you ever wondered how communicators at companies with strong, positive reputations built these positions and usually managed to keep them at the top?  Wonder…

A few years ago, I read Misbehaving by behavioral economist and Nobel Prize winner, Richard Thaler.  Far from being dense or academic, it was a…

We’re living in exceptional times in communications. Look no further than the metamorphosis driven by technology and business needs, shrinking attention spans and the speed…

Corporate reputation isn’t just one thing.  It is the confluence of elements including market share, brand equity, leadership style, corporate behavior and customer satisfaction. The…

From a traditional perspective, public relations can be seen as transactional.  A need and a response.  Marketing is getting ready to launch a new brand…

In his essay collection, Languages of Truth,  Salman Rushdie proposed that there are “hinge moments” in history, when everything is in flux, and the future…

Many would agree today’s world is ‘business unusual.’  Communications must be savvy and agile. Humor can be a secret weapon. As a healthcare comms specialist,…

What do discovery, invention, ideas and even, civilisation have in common?  The answer is curiosity – the desire (and the fire) to think about, imagine,…

In 1988, I married into a family of four generations in India.  Fleeing Basra and Aleppo, they arrived in Kolkata in the 1800s where they…