Shifting Sands

Fundamental to communications is exploring the ‘why.’ Why are our stakeholders thinking or feeling this way or that? Why is an issue escalating? Why is…

I can’t stop thinking about an article I read last week in the New York Times about a patient with a rare disorder who was…

By most accounts, 2025 is a critical test year for India and its ability to make its mark on the global stage. Reputation with critical…

Once upon a time, it was OK to have expertise in a specific area and speak the language of your own specialty.  Market researchers talked…

The question of which business function ‘owns’ the management of the company brand is a an ongoing one.  Is it the CEO? The Executive or…

In much of the information we’re all reading about how AI is transforming communications, one theme is consistent: AI tools can take over the tedious,…

Trust is in the spotlight once again. In survey after survey, people say they are increasingly scrutinising what they see, what they read and what…

What will 2025 look like?   The ‘World Ahead 2025’ from The Economist is forecasting a year of uncertainty and instability. CIO Views envisions unprecedented advances…

I suppose I could have titled this column, ‘Seizing the momentum.” The shift for reputation from almost a secondary concern to a ‘must have’ is…

I’ve worked with a multinational diabetes care company for many years. We spend a lot of time thinking about how to meet people with diabetes…