Elevate Excellence August 31,2026
There is a version of consulting that I find professionally embarrassing. It is the consultant who nods at everything the client says, reframes their existing beliefs as strategic insights, and sends polished reports full...
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Every generation of PR professionals has faced a new technology that fundamentally changed the reputational risk landscape. The...
August 24,2026 READ MORE
Every campaign ends. Every media moment fades. Every trending story is eventually replaced by the next one. But...
August 17,2026 READ MORE
Here is a market reality that continues to astound me in its neglect: the majority of India’s consumers...
August 10,2026 READ MORE
I am going to say something that will make some communications professionals uncomfortable: almost every piece of C-suite...
August 03,2026 READ MORE
The crisis management literature is full of advice about the first 24 hours, the holding statement, the spokesperson...
July 27,2026 READ MORE
I have always been a quiet student of political communications not for ideological reasons, but because political communications...
July 20,2026 READ MORE
In 2024, India crossed 500 million podcast listeners. The global podcast market is growing at a rate that...
July 13,2026 READ MORE
Every organisation has an internal audience that is simultaneously its most critical and most chronically underserved stakeholder group....
July 06,2026 READ MORE
I want to challenge one of the most persistent status symbols in PR: the national broadsheet hit. The...
June 29,2026 READ MORE
One of the most common misalignments I encounter when taking on a new client is the assumption that...
June 22,2026 READ MORE
Here is an industry irony that never gets talked about enough: the professionals who make their living building...
June 15,2026 READ MORE
I want to start with a confession. In my first two years of PR, I wrote hundreds of...
June 08,2026 READ MORE