Elevate Excellence July 20,2026
I have always been a quiet student of political communications not for ideological reasons, but because political communications operates at an intensity and scale that exposes PR principles with unusual clarity. The stakes are...
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In 2024, India crossed 500 million podcast listeners. The global podcast market is growing at a rate that...
July 13,2026 READ MORE
Every organisation has an internal audience that is simultaneously its most critical and most chronically underserved stakeholder group....
July 06,2026 READ MORE
I want to challenge one of the most persistent status symbols in PR: the national broadsheet hit. The...
June 29,2026 READ MORE
One of the most common misalignments I encounter when taking on a new client is the assumption that...
June 22,2026 READ MORE
Here is an industry irony that never gets talked about enough: the professionals who make their living building...
June 15,2026 READ MORE
I want to start with a confession. In my first two years of PR, I wrote hundreds of...
June 08,2026 READ MORE
If I had to describe what the PR industry will look like in a decade, this is what...
May 25,2026 READ MORE
The most fashionable phrase in corporate communications over the past five years has been ‘our commitment to sustainability.’...
May 18,2026 READ MORE
By Honey K Bhargava I was an early sceptic of influencer marketing. Not because I didn’t understand the...
May 12,2026 READ MORE
I cannot count the number of client briefs I have received that say some version of: ‘We need...
April 20,2026 READ MORE
There is a meeting I have had more times than I can count. It happens at the end...
April 13,2026 READ MORE
Some of the most decisive competitive advantages I have seen companies build have had nothing to do with...
April 06,2026 READ MORE