Writer’s Vault

I recall this instance from one of my boardroom meetings where we faced a tough decision. The company’s financial performance was under pressure, and layoffs…

Globally, Christmas marketing is a pivotal time for brands to connect with their audience. Over the years, advertising strategies have evolved dramatically, shifting from traditional…

Seems like a lesser talked about subject, unlearning. In the ever-evolving world of business, success isn’t just about learning new skills or acquiring fresh knowledge;…

Allow me to share a hypothetical instance and see if you are able to relate to this. Let’s go back to 2010 where a marketing…

Wearing the hat of a marketer most of my life, one of the best decisions I took was my journey of becoming a Professional Certified…

I am grateful to be a part of this amazing digital and technology boom that has happened in the past 25 years. In around 2010,…

PR is a strategic communication discipline that plays a crucial role in shaping perceptions, influencing public opinion, and managing reputations. Over time, PR has evolved…

I still recall when I started by corporate journey with GE, the values that I imbibed were integrity, energy and energise (apart from other values)….

In my recent conversation with a seasoned CMO at a global tech firm, he shared a story that’s becoming all too familiar among his peers….

Let me share a story (a bit of mine) that you may also relate to. A well-performing executive—a person who has risen quickly through the…