Writer’s Vault

The way I observe, AI is no longer a futuristic concept in the world of advertising and communications—it is the ‘engine’ driving a profound transformation…

In this article I will leave out the science side of it. The good news is that Gravitas can be cultivated and nurtured via practice….

What I observe, in recent years, the conversation surrounding leadership has evolved significantly, with a growing recognition of the importance of diversity and inclusion in…

I recall the times when I used to wait for my next Birthday to get a gift from my parents. There was a different level…

Recently I was in a panel discussion on a global platform, with this subject of discussion at the core. A much-needed discussion. From there, I…

As a CSuite leader and an ICF accredited PCC (Professional Certified Coach) in leadership, communication & business, I’ve witnessed firsthand the profound impact that effective…

To start on a lighter note, I always used to wonder why someone coined the term Brainstorming. So, I read, in 1939, advertising executive Alex F….

Entertainment industry—can’t do justice in a short article, however, giving this a shot. The way films are marketed and publicised has undergone a seismic shift….

Emotional storytelling has the power not only to capture attention but also to inspire action, deepen customer loyalty, and elevate brand value. In this piece…

Abstract As an ICF accredited PCC, with my niche in Leadership & Communication, I had to go through intense hours of study and observed coaching…