Y Not


The A-G-E in our communication

“I am grateful that I am not as judgmental as all those censorious, self-righteous people around me.” – anonymous. Do you think this sums up…




Communication in post COVID-19 world

The world has changed. Markets have changed. Consequently, businesses are changing. Communication strategies and practices also need to, and in many cases, it is already…



Print media lets itself down!

As the lockdown in India is getting lifted partially and in phases, the country is limping back to business. Media universe, specifically print media, is…