Y Not

Preparing for the unknown

In the last two weeks, as the world braced to control the pandemic, communication professionals were busy preparing for the unknown. Never in our life…




Tokenism and gimmicks – banes of PR?

The advertising community is known for breaking stereotypes. There are several ads, particularly in the recent past like the ‘Mama’s Boy’ by Star Plus, Tanishq’s…


Crisis Communication

As we stepped into 2020, Coronavirus fear gripped the world. As on date, nearly 30 countries reported cases of the virus. It has impacted citizens…


Has your brand truly woke(n) up?

Free trade, organic, 100% natural, consumerism, youth marketing … and the list goes on. What I am listing here are not just words but jargons…


Love for the printed word

Recently, the Indian Readership Survey (IRS) data was released. It is not surprising to see, barring a few newspapers, other top publications across languages report…