Masala Mindset August 12,2026
The recent headlines about the Centre finalising a national policy for Global Capability Centres (GCCs) have my full attention. India’s upcoming GCC Policy must build more than ease of doing business. For India, a...
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Last week, I attended a Global Capability Centers Summit in Hyderabad. Like most industry events, it brought together...
August 05,2026 READ MORE
I was a good marketing student and it was my favorite lecture of the entire day. I even...
July 30,2026 READ MORE
India’s GCC story is entering its third chapter. The first was cost arbitrage. The second was capability building....
July 27,2026 READ MORE
“Houston, we have a problem.” Apollo 13 remains one of history’s most compelling examples of collaborative problem-solving. When...
July 15,2026 READ MORE
In a competitive ecosystem, being capable is different from being recognized as capable. In The Hunger Games, survival...
July 08,2026 READ MORE
Hyderabad has always told its story quietly, like there’s no rush. It never sought the spotlight the way...
July 01,2026 READ MORE
GCCs that are still operating as delivery centers tend to underinvest in value communications, while GCCs functioning as...
June 24,2026 READ MORE
We just crossed the 15th day of the 6th month and it feels like we just started. Almost...
June 17,2026 READ MORE
I am now entering one of those difficult phases of life where a decision can’t be postponed anymore....
June 10,2026 READ MORE
Many brands suffer from being remembered incorrectly. This is one of the most interesting problems in communication today....
June 03,2026 READ MORE
Steve Wozniak gave the AI-anxious world a small, delightful pause button. Speaking at Grand Valley State University’s 2026...
May 27,2026 READ MORE
“In a time of universal deceit, telling the truth becomes a revolutionary act.” In a single hour’s episode,...
May 20,2026 READ MORE