Brand Banter November 10,2025
Every brand deck has them both – sometimes on the same slide, sometimes a few apart – Vision and Strategy. They sound like they belong together, but they play very different roles in a...
READ MORE
4-mins read
Not all love for a brand is created equal. Some people like you, some talk about you, and...
October 27,2025 READ MORE
Among the most overused – and misunderstood – words in brand strategy decks are Purpose and Mission. They...
October 13,2025 READ MORE
In the branding world, some terms sound so similar that they almost seem interchangeable – until you actually...
October 06,2025 READ MORE
If there’s one pair of branding terms that regularly gets tangled up – even by experienced brand strategists...
September 29,2025 READ MORE
In the world of branding, few pairs of words spark as much debate among brand strategists as Differentiation...
September 22,2025 READ MORE
If you work in branding or marketing, chances are you’ve heard both of these terms thrown around in...
September 15,2025 READ MORE
Every brand dreams of loyal customers. But scratch beneath the surface and you’ll find an even stronger relationship...
September 08,2025 READ MORE
In the sea of brand jargon, few terms get tossed around as casually – and as confusingly –...
September 01,2025 READ MORE
Positioning and Personality are two essentials in the brand-building toolkit. One decides where you sit in the market....
August 25,2025 READ MORE
In branding conversations, these two terms – Identity and Image – often appear side by side. They sound...
August 19,2025 READ MORE
Every brand deck I’ve ever seen seems to have these two words sitting fairly close to each other:...
August 11,2025 READ MORE
Let me start with a confession. I didn’t set out to become a branding expert. Like most people...
August 04,2025 READ MORE