Young Pride Challenge

PRCAI and Reputation Today announce the Young Pride Challenge

Aims at encouraging campaign planning and nurturing leaders of tomorrow

The Public Relations Consultants Association of India (PRCAI) and the International Communications Consultancy Organisation (ICCO) in partnership with Reputation Today, India’s only print magazine for communications professionals, are pleased to announce the Young Pride Challenge.

This is exclusively for a team of two belonging to the same firm as on June 15th and will have no entry fee. Any number of teams consisting of two members aged between 30 and 35 may participate (born between 1st January, 1985 and 21st June, 1989).

The winners of the second stream will get to attend the virtual ICCO Global Summit in Singapore on 4th & 5th of November. (Incase the travel situation gets better, the winning team agrees to travel to Singapore, PRCAI and Reputation Today will reimburse flights and stay respectively. If the team does not travel, they will win a cash prize of Rs 25,000/- to be shared equally.)

The Young Pride Challenge has been set up to encourage campaign planning and bring to the fore young professionals who are the leaders of tomorrow. A team of two public relations consultancy professionals will respond to a brief which will be evaluated by a jury.

To be eligible for the challenge both team members should be born between 1st January, 1985 & 21st June, 1989 and should have valid passports.

Dates to remember:

  • Challenge Opens – Tuesday, September 1st (11.59 am)
  • Response Deadline – Wednesday, September 2nd (11.59 pm)
  • Winner Announcement – Monday, September 21st

Rules to note:

  1. A team of two professionals will respond to the brief within a specific time which will be evaluated by a jury. To be eligible for the Young Pride Challenge both team members should be born between January 1st 1985 and 21st June, 1989.
  2. Entries should be submitted with a scanned copy of a government id card displaying date of birth.
  3. For YPC, one team member may attach the entry as a PDF, not running into more than two pages, from the official email ID, with file name YPC2020_FirstName_FirstName (First Name of both team members) and Young Pride Challenge in the subject line to editor at reputationtoday dot in with a copy to jayoti dot lahiri at prcai dot org and both the team members.
  4. Nowhere in the attachment should the name of the organisation, where the team works, be mentioned.
  5. The winners of YPC will write one exclusive article each sharing their experience from the virtual event by November 11th. This will be published on the Reputation Today portal on November 13th and 20th respectively.

Why under 35?

There is a list for 30 under 30 and a list for 40 under 40. Somewhere, those in between get missed out in gaining recognition. 35 is the age when most professionals are completing a decade of work experience and stepping into leadership roles.

The crux of Public Relations is case studies and campaigns which is not an aspect several professionals are familiar with. We want to bring the culture of solving a case back in vogue.

Hence the Young Pride Challenge. These are aimed at those in the vicinity of the ten-years’ experience mark. The prizes are also those that worthy communicators above this age bracket can afford with some planning and investment. We believe exposing three young professionals to international conferences is a great honour for them as well as for those aspiring to enter the profession and make a mark.


The Case – 2020


For further information, please contact:

Jayoti Lahiri, Secretary General, Public Relations Consultants Association of India

Phone: +91 124 4290 174, Mobile: 9810502575

Email: jayoti.lahiri@prcai.org