X Axis


Knowledge and Communications

The word knowing, draws a case in point to the very nature of the practice of corporate and largely crisis communication. True to its meaning…


Fatigue of want

Over the past few weeks I have working very closely with the Government of Karnataka with their volunteer program aptly called “Corona Sainika”. Battling the…





Assessing Communication Campaigns

In the last article, X-Axis explored the measurement framework of any effectiveness of communication. This is part of what an assessment is all about. While…


Teeing Ground

Over the past few months I have sat through many meetings. A series of them had to do with internal communications. Part of my work…


Apotropaic

In continuation of last weeks article on the exploration of frameworks and methodologies for qualitative and quantitative measurement of communications, I use an archaic magic…


Sforzando

X-Axis is back after a break. This break was inevitable, the time off to attend to personal situations. It happens rather often, and most of…