Gist Gauge

In today’s hyper-connected digital landscape, measuring the effectiveness of communication allows organisations to determine if their efforts are resonating with intended audiences. It moves communication…

A regular Monday morning at the office. Preparations for a high-stakes pitch going on full swing. Slides? Check. Data? Plenty. Strategy? Solid. Yet it was…

Let’s face it – many of us treat the word no like it’s a swear word. We dodge it, sugar-coat it, or whisper it like…

In a world where Gen Z has more Instagram followers than your CEO, communication is no longer a nice-to-have – it’s a must-have. The way…

In today’s fast-paced digital age, where every brand, individual, or organisation is vying for attention, the symbiotic relationship between content and communication is more crucial…

Ever had a conversation that went so badly that you wished you didn’t do it? Yeah, we’ve all been there. The truth is, communication isn’t…

A staple format of professional communication, yet many presenters struggle to keep their audiences engaged while giving a power point presentation. A common pitfall is…

It is said that timing is everything — and in communication, that couldn’t be truer. Send a ‘Happy Monday!’ email on a Friday, and you’ll…

Effective communication strategy is the backbone of any organisation, ensuring that messages reach the right audience in a clear and impactful way. However, even the…

Communication has long been governed by structured rules—grammar, tone, persuasion, and clarity. However, Indigenous communities worldwide offer a radically different, holistic approach that prioritises storytelling,…