Features

Exclusively for In-house Communication Professionals

Managing expectations is a very important concept for PR professionals, especially when communicating with journalists. Effective relationships between the two can be achieved, if there…

In her Keynote address: Evidence based Creativity: trust in a Left/Right Brain World, Barri Rafferty, Partner, President & CEO, Ketchum pointed out that “the business is changing”…

What is the power of storytelling? How can it create trust? A story can have an impact when we read or hear a story and…

To be effective, ‘trust’ must be cultivated. And earning trust is a long, drawn-out process. Many brands today, try to measure customer trust by checking out customer loyalty, which is…

Communication is important in change management. Communication is a lot more … it is about true change in the world, and that’s what storytelling involves….

Brand trust is most important today. It’s a fact now, that consumers have more options than ever when it comes to choosing one particular brand,…

It was indeed, ‘showtime’ as #PRAXIS8 got into the act on September 27. Set in Grand Hyatt, Goa, overlooking Bambolim Bay, one felt it actually…

The organisers – The PRomise Foundation and PRmoment.in – announced the winners of the fourth edition of Fulcrum Awards on Saturday, September 28th at a…

Meet & listen to speakers from across the business and beyond, share their views on the various facets of TRUST at #PRAXIS8.   Download Schedule…