Views July 27,2026
For years now, Indian communicators have chased Share of Voice. But when the metric rewards noise over influence, it just doesn’t just measure the wrong thing – it encourages the wrong behaviour. Imagine you’re...
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When I founded my public relations consultancy twenty-six years ago, the client brief was blissfully straightforward. Success meant...
July 13,2026 READ MORE
Part 2 of 2 As ChatGPT evolves from trusted adviser to commercial platform, the real question is whether...
July 09,2026 READ MORE
Part 1 of 2 ChatGPT has a new sponsor — and that changes the vibe OpenAI’s move into...
July 03,2026 READ MORE
In 2026, transformation is in every brand brief. Every brand has a story about it. Every pitch...
July 01,2026 READ MORE
In today’s competitive market, customers have many choices. Products can be copied, services can be similar, and prices...
June 18,2026 READ MORE
As AI takes over workplace communication, what becomes rarer—and more valuable—is the signal that a human being was...
June 18,2026 READ MORE
Most leaders have spent years building a detailed record of how they actually work. It lives in their...
June 11,2026 READ MORE
First, they said calculators would take your jobs. Then computers. Now AI. But here’s what they keep getting...
June 04,2026 READ MORE
For many B2B companies, Series B funding is supposed to be the beginning of accelerated growth. Ironically, it...
June 04,2026 READ MORE
AI has quickly become part of everyday life in advertising. A few years ago, most agencies were only...
June 04,2026 READ MORE
Environment is important and it is taking world nations interest in a big way in many places. We...
May 28,2026 READ MORE
ASPIRE – by its sheer meaning has created in me aspirations to believe in my dreams and in...
May 26,2026 READ MORE