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How To Create An Authentic Brand

We are living through times of extreme uncertainty – the global Covid-19 pandemic, political turmoil, energy crisis and the climate emergency. All this impacts business…




Public Relations in the Future

Covid pandemic dealt a final blow to the squeaky structures of public relations, which have been in flux for years. The choice today is down…



Pursuing better media releases

Press Release writing at PR firms continues to be a challenging task to many a PR consultant with the basics missing. This is seen across…