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Public relations (PR) is a multifaceted field that requires a unique blend of creativity, strategic thinking, and impeccable organisational skills. The ability to juggle multiple…

Traditionally, cooking up a meal for their families forms an integral part of many women’s lives. Drawing inspiration from the meticulous care that women put…

As the owner, head chef and leader, I’ve always believed that team building is more of an art than a science. It’s not just about…

Having been a part of the Public Relations/Corporate Communications fraternity for more than two decades, I can very well claim without sounding boastful that my…

As the adage goes, sometimes life takes you to a path you had never imagined. Something similar happened to me five years ago. In the…

Athletes play a valuable role as influencers, role models, and public figures in the dynamic world of sports. As the visibility and commercial value of…

Continuing from the previous post of how poetries are an asset for legacy building, let us delve more with thought experiments. Reference Building is a…

In this day and age of generative artificial intelligence, there is a growing compulsion to steadily eliminate the human factor in systems and processes, and…

In today’s crowded marketplace, capturing consumer attention and influencing purchasing decisions requires more than just flashy ads. Marketers are turning to experiential marketing, a strategic…

Why do we communicate? What prompts us to start or engage in a conversation? What defines a meaningful exchange? These questions are at the heart…