Views September 24,2026
In April 2012, Amith Prabhu was in Chicago attending PR events while Goafest was happening back in India. He tweeted: “Don’t we Indian PR professionals need our own Goafest?” I had attended Goafest with...
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We are gearing towards the 13th edition of the PRAXIS India Weekend. It promises to be a memorable...
September 17,2026 READ MORE
Anchor is an incredibly easy and engaging read, even for someone like me who isn’t an avid reader....
September 17,2026 READ MORE
Small chances rarely feel compelling, but recognising them can help us make better decisions, learn faster, and spot...
September 10,2026 READ MORE
7. Virality as a Reputation Multiplier: When One Clip Becomes a Crisis The defining change in India’s reputation...
September 10,2026 READ MORE
5. The CEO Is the Brand: Executive Reputation as Enterprise Value Perhaps the most significant shift for practitioners...
September 09,2026 READ MORE
3. Governance Failures Are Now the Central Reputational Risk Corporate reputation has always been influenced by governance, but...
September 08,2026 READ MORE
PART 1 Executive Summary Corporate reputation in India is going through a significant shift. The country’s organisations score...
September 07,2026 READ MORE
Turning Communication Approach into Tangible Market Value Public Relations (PR) has long focused on awareness, reputation management, and...
September 03,2026 READ MORE
Food has always been about taste, nourishment and habit. But it is increasingly also becoming about perception. Behind...
September 03,2026 READ MORE
The concept of “being found” has evolved significantly over the years. The shift from Yellow Pages to AI...
August 24,2026 READ MORE
For years now, Indian communicators have chased Share of Voice. But when the metric rewards noise over influence,...
July 27,2026 READ MORE
When I founded my public relations consultancy twenty-six years ago, the client brief was blissfully straightforward. Success meant...
July 13,2026 READ MORE