Views

Building a digital brand in today’s age and time demands that companies remain visible and connected with prospective as well as existing customers 24*7. And…

Anyone who has spent a considerable number of years in Public Relations remembers the time when press releases were printed out and hand-delivered to reporters…

The extraordinary event of the COVID-19 pandemic changed the world forever. Like many other business sectors, it also led to deep introspection in the MSME…

The evolution of digital media and hyper-fast communications has completely redefined the role and function of Public Relations. Today we can exchange exceptionally large amounts…

I believe the PR business has been evolving and we have been futureproofing ourselves over the years. From ‘Publicity’ to Public Relations to Chief Communications…

I have lost count of how many times my name has been misspelt and mispronounced. My first name is three letters in all, but people…

I love everything about Japan! My life started to intertwine with the culture of the country as my Buddhism practice grew. Well, that’s for a…

In the last few years, as COVID-19 made its much unwelcome steps across the globe, we have seen a renewed public interest in health and…

The past two years have been nerve-racking, to say the least. While Covid-19 threatened to—and nearly did—throw us off-track, we managed to stay the course…

Have you ever wondered why you chose a particular option? What made you choose that lipstick shade or laptop or phone brand? What motivates us…