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In an era of digital information overload, it is easy for the audience to miss important communications – simply, because it did not catch their…


Crisis Communications

It is critical that organisations today realise that crisis management has two very strong aspects, operations and communication. Every organisation should have a Crisis response…


Why SABERA?

Circa October 2005, CEO Helpage India, Mathew Cherian, through an interview on a popular FM channel with Simply Suparnaa said, ‘There is no media that…




What is the Influence of Influencers?

 Are the new age influencers able to contribute towards fulfilling the campaign’s objective? Are they skilled enough to influence their own audience to persuade them…


Media Ambassadors

My previous article was on Brand Ambassadors while this article is an extension of the same but talks about media ambassadors.  Gone are the days…


Intellect v/s Spirituality

Intellectuals accuse Spirituals of telling people not to use their own minds. Nothing can be farther from the truth. What is the logical mind? In…