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Socrates, the famous Greek philosopher, once aptly said, “The secret of change is to focus all of your energy not on fighting the old, but…

Deconstructing the Larger Background For a moment or two, let us reflect on our daily life and deconstruct the mechanism through which we usually make…

Remember Neo from Matrix? Or Jake Sully meandering about the ‘flying mountains’ of Pandora in Avatar? You are soon going to do all that and…

It’s that time of the year again… when we set resolutions and break them! We all aim to make it happen but we know that…

“The day I understand something from ‘About us’ section of a company website, I would say, I have achieved something in journalism.” Thus posted one…

The Internet has created multiple revolutions in the public relations and marketing industries in just the first two decades of the 21st century, and things…

Last year same time, in my year end piece on PR and communications trends, I had referred to the transition from 2020 to 2021 as…

Narrative as defined in the Oxford dictionary somewhat reads as: A telling of some true or fictitious event or connected sequence of events, recounted by…

The press or the news media is often billed to be the fourth estate of a democracy. Experts say that it keeps a tab on…

In an article by Lani Peterson and Vanessa Boris at Harvard Business Publishing Corporate Learning, it has been cited that chemicals like cortisol, dopamine and oxytocin are released…