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Hope my word play on the famous phrase who moved my cheese! or an equally famous book by one Dr. Johnson by the same name,…

Winters have set in. So has smog! And we continue our fight against pollution with no significant respite from previous years. We knew winters are…

“In an age of brand clutter, how do you remain relevant?”, these are my opening words for learning workshops I conduct. I strongly believe we…

Customer is king, they say (Although I think the Queens can’t be ignored either). So, what is the hype all about? What pearls of knowledge…

There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to a promise that we make and how…

The timing was impeccable – on one of the days marked by ‘severe’ on the Air Quality Index of Delhi, Sh. Amitabh Kant, CEO, Niti…

It has become almost impossible for anyone to ignore social media these days. The digital use has bought a total revolution and has changed so…

Fear is such an uncomfortable topic; it took me time to get to it. Why is that so? Because we are so full of fears,…

There are few topics that people globally have been talking and writing for years without saturation. Plethora of books, research papers, debates, articles. There is…

Today, modern technology dominates communication and is significantly changing the media landscape. The digital age comes with a plethora of communication challenges for traditional mainstream…