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Information flow in today’s digital age is ongoing, making companies vulnerable in handling crises. Therefore, organisations now have to be on the edge and more…

“Spark” isn’t just a book; it’s an anthem for the Indian public relations fraternity. Edited by Amith Prabhu and Sarika Chavan, the book shines a…

Using Data to Measure Success and Create Personalised Communication In today’s fast-paced world, public relations (PR) have evolved far beyond traditional methods of simply getting…

In today’s digital era, data is the new currency. Companies use it to tailor marketing strategies, improve services, and ultimately create a seamless experience for…

Do you feel pressured to deliver results especially when sales cycles seem to drag beyond a 6–8-month cycle for no reason? You’re not alone. According…

Imagine you just found an insightful article that could help your team tackle a common issue. Instead of sharing it openly, you forward it directly…

Today, with heightened consumer awareness and direct engagement, corporates face greater reputational risks. The expansion of communication channels has reduced the ability to shield themselves…

As I began writing another piece in this series, this bible of a book for expectant mothers, What to Expect When you’re Expecting, suddenly came…

As we move closer to 2025, public relations is experiencing a dramatic evolution. No longer reliant on gut feelings or anecdotal evidence, PR is embracing…