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The legacy of the PR world is adorned with many stellar campaigns. They each have stimulated a positive transformation for a variety of different brands,…

Navigating today’s ever-changing business world is no small feat, and maintaining your brand’s reputation, crisis management, and public perception is more vital than ever. The…

Crisis management can be daunting, but taking a moment to pause and reflect can help you protect your brand reputation. In some situations, using silence…

The day is 24 March, 2023. More has happened in the last 10 days in the world of AI than it had in the 6…

The rapid digitalisation of media is revolutionising Communication businesses, be it Advertising or PR. New media is becoming vitally important to our work, and can…

Coming up with a deliberate PR strategy every month can be tough. That’s why topical days acquire a great position in your monthly planners. Keeping…

Growing up, my summer vacations were not just about lazy days spent lounging around the house. Instead, they were filled with lessons taught to me…

This year, I won a couple of very valuable entrepreneurship awards and I started thinking how crucial recognition and appreciation is in the journey of…

Taking inspiration from the Takshashila Institution’s Public Policy course on “Eight things Government Do” or in simple words — Eight actions Government takes during a policy…

Storytelling has always been a key strategy in brand communication, affecting corporate culture, brand philosophy, and lifestyle attitudes. In this era of new age technologies,…