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Customer is king, they say (Although I think the Queens can’t be ignored either). So, what is the hype all about? What pearls of knowledge…

There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to a promise that we make and how…

The timing was impeccable – on one of the days marked by ‘severe’ on the Air Quality Index of Delhi, Sh. Amitabh Kant, CEO, Niti…

It has become almost impossible for anyone to ignore social media these days. The digital use has bought a total revolution and has changed so…

Fear is such an uncomfortable topic; it took me time to get to it. Why is that so? Because we are so full of fears,…

There are few topics that people globally have been talking and writing for years without saturation. Plethora of books, research papers, debates, articles. There is…

Today, modern technology dominates communication and is significantly changing the media landscape. The digital age comes with a plethora of communication challenges for traditional mainstream…

“Instruments that record, analyse, summarise, organise, debate and explain information which are illustrative, non-illustrative, hardbound, paperback, jacketed, non-jacketed with foreword, introduction, table of contents, index…

Your employees are the biggest asset of your organisation. Motivating your employees and keeping them engaged is very important in today’s high attrition that happens…

A young student in Rwanda can log onto an online course in data sciences from a top university in the US. Artists from London can…