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Cricket and Bollywood are often described as religions in India, deeply ingrained in the country’s cultural fabric. Recognising this immense popularity, brands eagerly embrace top-class…

In the age of 5-second skips and infinite scrolls, storytelling in corporate communications isn’t dead, it’s simply dressed differently. A few years ago, our marketing…

Infrastructure is the quiet backbone of thriving communities. Roads, bridges, water systems, energy grids, and public transit networks shape not just our surroundings, but our…

There could be several reasons for individuals and organisations being keen on editorial coverage. Trust and awareness remain the two major factors traditionally associated with…

Amitabh Bachchan once said to me, “Your time starts now.” Those words stuck. They weren’t just a nudge for me; they were a thunderclap. And…

In today’s hyper-connected, content-saturated world, the rules of influence have drastically changed. While advertisements still have their place, the real currency of trust, engagement, and…

Recently, I had the opportunity to attend a session by the incredible KJ Alphons at REPRISE, and I was completely blown away. His attitude, confidence,…

In the earlier days of Public Relations (PR), success was often measured by the sheer volume of media coverage. Clients would be thrilled to exceed…

India’s healthcare technology sector has emerged as a transformative force on the global stage, seamlessly blending innovation with accessibility to tackle both domestic and international…

London Heathrow Airport’s LinkedIn page declares: “There’s no place like Heathrow. We are Europe’s largest airport and the world’s most connected airport.” And for two…