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“Start small. People from small setups rise to higher ones. I don’t think this consultancy should be your first PR job.” “You’re just 23, and…

The World Health Organisation announced in March this year (2022) that the Covid 19 pandemic had caused a 25% rise in anxiety and depression worldwide….

The pharma industry is tasked with the important responsibility of discovering and developing medicines to achieve better public health outcomes, which includes several tough-to-treat conditions…

The world has undergone a paradigm shift over the past two years, be it in terms of work or culture, the kind of content consumed,…

We are living through times of extreme uncertainty – the global Covid-19 pandemic, political turmoil, energy crisis and the climate emergency. All this impacts business…

There are a lot of books on women and careers that we have come across in the recent past, some are autobiographies or biographies and…

There is enough empirical and anecdotal proof available around the fact that the media has evolved. The question is – are we as PR professionals…

Covid pandemic dealt a final blow to the squeaky structures of public relations, which have been in flux for years. The choice today is down…

Earlier when the internet was still a new phenomenon, it could trigger strong emotions. Every experience associated with it felt very novel and afresh. But…

Press Release writing at PR firms continues to be a challenging task to many a PR consultant with the basics missing. This is seen across…