Views

Now that we understand the significance of sitting in silence at a place connected to ourselves, listening to our own body, it’s time to get…

From – Life is to run and fight it out, To – Life is to be experienced and not fought against, I have played a…

In an era of digital information overload, it is easy for the audience to miss important communications – simply, because it did not catch their…

It is critical that organisations today realise that crisis management has two very strong aspects, operations and communication. Every organisation should have a Crisis response…

Circa October 2005, CEO Helpage India, Mathew Cherian, through an interview on a popular FM channel with Simply Suparnaa said, ‘There is no media that…

The early 90’s saw the beginning of technology entering the Indian market. This was in various forms starting from basic PC’s to Mainframe computers to…

Whenever things do not go as we want, we either fear or try to flee the situation. And then either blame someone, or feel guilty…

 Are the new age influencers able to contribute towards fulfilling the campaign’s objective? Are they skilled enough to influence their own audience to persuade them…

My previous article was on Brand Ambassadors while this article is an extension of the same but talks about media ambassadors.  Gone are the days…

Intellectuals accuse Spirituals of telling people not to use their own minds. Nothing can be farther from the truth. What is the logical mind? In…