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India’s GCC story has moved considerably faster than the communications brief around it. Walk through most centres in...
October 08,2026
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Once upon a time, organisations believed they could manage reputation. A press release was drafted, a journalist was...
October 01,2026
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PR and communication professionals from across India and a quite a few from other countries too came together...
October 01,2026
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In April 2012, Amith Prabhu was in Chicago attending PR events while Goafest was happening back in India....
September 24,2026
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We are gearing towards the 13th edition of the PRAXIS India Weekend. It promises to be a memorable...
September 17,2026
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Anchor is an incredibly easy and engaging read, even for someone like me who isn’t an avid reader....
September 17,2026
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Small chances rarely feel compelling, but recognising them can help us make better decisions, learn faster, and spot...
September 10,2026
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7. Virality as a Reputation Multiplier: When One Clip Becomes a Crisis The defining change in India’s reputation...
September 10,2026
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5. The CEO Is the Brand: Executive Reputation as Enterprise Value Perhaps the most significant shift for practitioners...
September 09,2026
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3. Governance Failures Are Now the Central Reputational Risk Corporate reputation has always been influenced by governance, but...
September 08,2026
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PART 1 Executive Summary Corporate reputation in India is going through a significant shift. The country’s organisations score...
September 07,2026
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Turning Communication Approach into Tangible Market Value Public Relations (PR) has long focused on awareness, reputation management, and...
September 03,2026
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