LeftBrain RightBrain October 27,2026
In all my years working in the public relations industry, I have never paused to reflect on what a professional services firm is. At a recent town hall, this topic came up, and the definition that...
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At the outset, I would like to wish my readers and supporters a very happy festive season. My...
October 26,2026READ MORE
As you know, that we are all born with what we call as our nature. As we grow,...
October 12,2026READ MORE
Rebooting your learning and your own perspectives take you a long way ahead. This is the essence of...
September 28,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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For years, hospitality was built around the space. The location, interiors, menu and service were the key markers of a successful venue. Today, those...
READ MOREIndia’s GCC story has moved considerably faster than the communications brief around it. Walk through most centres in Hyderabad, Bangalore, Pune today and you...
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Once upon a time, organisations believed they could manage reputation. A press release was drafted, a journalist was briefed over coffee and a few...
READ MOREPR and communication professionals from across India and a quite a few from other countries too came together for two days of networking and...
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In April 2012, Amith Prabhu was in Chicago attending PR events while Goafest was happening back in India. He tweeted: “Don’t we Indian PR...
READ MOREWe are gearing towards the 13th edition of the PRAXIS India Weekend. It promises to be a memorable experience for over 550 professionals who...
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