Recently, the Yes Madam controversy has sparked widespread debate, not just about the brand’s actions but also the ethics of using sensitive topics for any…

This book, highly recommended by fellow professionals, was written by a seasoned PR veteran nearly a decade ago yet remains incredibly relevant in today’s complex…

In an age where a single tweet can make or break reputations, brands are increasingly walking a tightrope between creativity and controversy. The recent case…

Look at the current crises emanating from the United States government’s (DOJ) decision on an Indian businessman or the International Criminal Court’s decision to issue…

Information flow in today’s digital age is ongoing, making companies vulnerable in handling crises. Therefore, organisations now have to be on the edge and more…