Fresh Take August 04,2026
A hotel chain in Asia lost weeks of business after an armed attack on guests was filmed and circulated on social media. An airline watched customers switch carriers within days after a boarding incident went viral....
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“You can’t connect the dots looking forward; you can only connect them looking backwards. So, you have to...
July 27,2026READ MORE
As human beings, we have always loved stories. Starting from the ancient times when humans would gather around...
July 13,2026READ MORE
Seychelles has been in the news a lot recently with the visit of our Honourable Prime Minister of...
July 06,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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For years now, Indian communicators have chased Share of Voice. But when the metric rewards noise over influence, it just doesn’t just measure the...
READ MOREWhen I founded my public relations consultancy twenty-six years ago, the client brief was blissfully straightforward. Success meant a flawless multi-city press launch, a...
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Part 2 of 2 As ChatGPT evolves from trusted adviser to commercial platform, the real question is whether users will continue to trust its...
READ MOREPart 1 of 2 ChatGPT has a new sponsor — and that changes the vibe OpenAI’s move into in-chat advertising turns a trusted adviser...
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In 2026, transformation is in every brand brief. Every brand has a story about it. Every pitch deck references it. Every industry publication...
READ MOREIn today’s competitive market, customers have many choices. Products can be copied, services can be similar, and prices can change. However, one thing that...
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