Views September 03,2026
Turning Communication Approach into Tangible Market Value Public Relations (PR) has long focused on awareness, reputation management, and media engagement. Yet, in today’s fast-evolving business landscape, its role extends far beyond these fundamentals. In mature and...
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Transformation is a core strategy to continuously improve what you deliver and remain being the best in class....
August 31,2026READ MORE
Content should be an asset for your brand, not a chore. However, to make it work for your...
August 17,2026READ MORE
A healthy friendship mindset is rooted in an abundance mentality, mutual trust, and emotional security. It prioritizes quality...
August 10,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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Food has always been about taste, nourishment and habit. But it is increasingly also becoming about perception. Behind many of the foods we choose...
READ MOREThe concept of “being found” has evolved significantly over the years. The shift from Yellow Pages to AI powered search engines represents a journey...
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For years now, Indian communicators have chased Share of Voice. But when the metric rewards noise over influence, it just doesn’t just measure the...
READ MOREWhen I founded my public relations consultancy twenty-six years ago, the client brief was blissfully straightforward. Success meant a flawless multi-city press launch, a...
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Part 2 of 2 As ChatGPT evolves from trusted adviser to commercial platform, the real question is whether users will continue to trust its...
READ MOREPart 1 of 2 ChatGPT has a new sponsor — and that changes the vibe OpenAI’s move into in-chat advertising turns a trusted adviser...
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