Outlook Gulf September 02,2026
Companies expanding across the Gulf are entering one of the world’s most connected and self-assured commercial regions. Across the United Arab Emirates, Saudi Arabia and their neighbours, local norms, regulatory expectations and cultural sensitivities all shape...
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Transformation is a core strategy to continuously improve what you deliver and remain being the best in class....
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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The concept of “being found” has evolved significantly over the years. The shift from Yellow Pages to AI powered search engines represents a journey...
READ MOREFor years now, Indian communicators have chased Share of Voice. But when the metric rewards noise over influence, it just doesn’t just measure the...
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When I founded my public relations consultancy twenty-six years ago, the client brief was blissfully straightforward. Success meant a flawless multi-city press launch, a...
READ MOREPart 2 of 2 As ChatGPT evolves from trusted adviser to commercial platform, the real question is whether users will continue to trust its...
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Part 1 of 2 ChatGPT has a new sponsor — and that changes the vibe OpenAI’s move into in-chat advertising turns a trusted adviser...
READ MOREIn 2026, transformation is in every brand brief. Every brand has a story about it. Every pitch deck references it. Every industry publication...
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