Views September 08,2026
3. Governance Failures Are Now the Central Reputational Risk Corporate reputation has always been influenced by governance, but in today’s environment governance failures rarely remain confined to regulatory filings or boardrooms. They quickly become public narratives...
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“Embrace the transformative strength of positive thinking to shape your outlook on life and propel you towards success. Your mindset...
September 07,2026READ MORE
Transformation is a core strategy to continuously improve what you deliver and remain being the best in class....
August 31,2026READ MORE
Content should be an asset for your brand, not a chore. However, to make it work for your...
August 17,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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PART 1 Executive Summary Corporate reputation in India is going through a significant shift. The country’s organisations score among the most trusted in the...
READ MORETurning Communication Approach into Tangible Market Value Public Relations (PR) has long focused on awareness, reputation management, and media engagement. Yet, in today’s fast-evolving...
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Food has always been about taste, nourishment and habit. But it is increasingly also becoming about perception. Behind many of the foods we choose...
READ MOREThe concept of “being found” has evolved significantly over the years. The shift from Yellow Pages to AI powered search engines represents a journey...
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For years now, Indian communicators have chased Share of Voice. But when the metric rewards noise over influence, it just doesn’t just measure the...
READ MOREWhen I founded my public relations consultancy twenty-six years ago, the client brief was blissfully straightforward. Success meant a flawless multi-city press launch, a...
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