Identity Space Time Continuum (be here now) – Part I
In a relativistic universe, time cannot be separated from the three dimensions of space, that is, left-right, up-down and forward-backward. Adding time to it makes…
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Importance of good content changing the dynamics of communication through granular personalisation
Personalisation has long been used by marketers and it has been proven to improve customer experience. According to research by Constellation, a lack of content…
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Traditional ‘Moat Logic’ requires a Re-think at Consultancy Level
The digitisation of business has transformed the concept of ‘moats’ into a fundamental. The Web renders most traditional barriers obsolete; resellers can be disintermediated, suppliers…
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