Views September 07,2026
PART 1 Executive Summary Corporate reputation in India is going through a significant shift. The country’s organisations score among the most trusted in the world on paper, yet the last two years have delivered a steady...
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“Embrace the transformative strength of positive thinking to shape your outlook on life and propel you towards success. Your mindset...
September 07,2026READ MORE
Transformation is a core strategy to continuously improve what you deliver and remain being the best in class....
August 31,2026READ MORE
Content should be an asset for your brand, not a chore. However, to make it work for your...
August 17,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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Turning Communication Approach into Tangible Market Value Public Relations (PR) has long focused on awareness, reputation management, and media engagement. Yet, in today’s fast-evolving...
READ MOREFood has always been about taste, nourishment and habit. But it is increasingly also becoming about perception. Behind many of the foods we choose...
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The concept of “being found” has evolved significantly over the years. The shift from Yellow Pages to AI powered search engines represents a journey...
READ MOREFor years now, Indian communicators have chased Share of Voice. But when the metric rewards noise over influence, it just doesn’t just measure the...
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When I founded my public relations consultancy twenty-six years ago, the client brief was blissfully straightforward. Success meant a flawless multi-city press launch, a...
READ MOREPart 2 of 2 As ChatGPT evolves from trusted adviser to commercial platform, the real question is whether users will continue to trust its...
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