Blockchain is a new term that we are coming across quite frequently today. It may be a relatively new technology, but it’s already changing the…

Traditionally a brand custodian can be described as someone, who is the architect of a brand, fine-tuning different areas like – how the brand appears,…

Why was Tik Tok so popular? Every few years, a new app reboots the way we use social media. After it burst into the scene,…

What can be done to regain brand trust when it has taken a hit?  Many brands have faced this challenge. There are many steps that…

Storytelling is about telling stories. Stories have always been a sure way to communicate. It is about using stories to engage your audience, or to…