Writer's Vault September 17,2026
My observation is that Advertising has developed a peculiar institutional habit. We speak enthusiastically about building brands over decades, yet much of the machinery through which we build them continues to operate in quarters, campaigns, launches,...
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“Embrace the transformative strength of positive thinking to shape your outlook on life and propel you towards success. Your mindset...
September 07,2026READ MORE
Transformation is a core strategy to continuously improve what you deliver and remain being the best in class....
August 31,2026READ MORE
Content should be an asset for your brand, not a chore. However, to make it work for your...
August 17,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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Small chances rarely feel compelling, but recognising them can help us make better decisions, learn faster, and spot opportunity Rukhmini stared at the proposal...
READ MORE7. Virality as a Reputation Multiplier: When One Clip Becomes a Crisis The defining change in India’s reputation environment is not the emergence of...
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5. The CEO Is the Brand: Executive Reputation as Enterprise Value Perhaps the most significant shift for practitioners is the extent to which corporate...
READ MORE3. Governance Failures Are Now the Central Reputational Risk Corporate reputation has always been influenced by governance, but in today’s environment governance failures rarely...
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PART 1 Executive Summary Corporate reputation in India is going through a significant shift. The country’s organisations score among the most trusted in the...
READ MORETurning Communication Approach into Tangible Market Value Public Relations (PR) has long focused on awareness, reputation management, and media engagement. Yet, in today’s fast-evolving...
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