Views September 17,2026
We are gearing towards the 13th edition of the PRAXIS India Weekend. It promises to be a memorable experience for over 550 professionals who will gather for the first time in the state of Kerala. The...
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“Embrace the transformative strength of positive thinking to shape your outlook on life and propel you towards success. Your mindset...
September 07,2026READ MORE
Transformation is a core strategy to continuously improve what you deliver and remain being the best in class....
August 31,2026READ MORE
Content should be an asset for your brand, not a chore. However, to make it work for your...
August 17,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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Anchor is an incredibly easy and engaging read, even for someone like me who isn’t an avid reader. Each story felt relatable yet deeply...
READ MORESmall chances rarely feel compelling, but recognising them can help us make better decisions, learn faster, and spot opportunity Rukhmini stared at the proposal...
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7. Virality as a Reputation Multiplier: When One Clip Becomes a Crisis The defining change in India’s reputation environment is not the emergence of...
READ MORE5. The CEO Is the Brand: Executive Reputation as Enterprise Value Perhaps the most significant shift for practitioners is the extent to which corporate...
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3. Governance Failures Are Now the Central Reputational Risk Corporate reputation has always been influenced by governance, but in today’s environment governance failures rarely...
READ MOREPART 1 Executive Summary Corporate reputation in India is going through a significant shift. The country’s organisations score among the most trusted in the...
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