Fresh Take August 25,2026
Indian consumers have spent the last few years watching their data leak, get sold, and get investigated, often from the very companies that promised to protect it. A leading insurance company’s 2024 breach put policyholder medical...
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Content should be an asset for your brand, not a chore. However, to make it work for your...
August 17,2026READ MORE
A healthy friendship mindset is rooted in an abundance mentality, mutual trust, and emotional security. It prioritizes quality...
August 10,2026READ MORE
“You can’t connect the dots looking forward; you can only connect them looking backwards. So, you have to...
July 27,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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The concept of “being found” has evolved significantly over the years. The shift from Yellow Pages to AI powered search engines represents a journey...
READ MOREFor years now, Indian communicators have chased Share of Voice. But when the metric rewards noise over influence, it just doesn’t just measure the...
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When I founded my public relations consultancy twenty-six years ago, the client brief was blissfully straightforward. Success meant a flawless multi-city press launch, a...
READ MOREPart 2 of 2 As ChatGPT evolves from trusted adviser to commercial platform, the real question is whether users will continue to trust its...
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Part 1 of 2 ChatGPT has a new sponsor — and that changes the vibe OpenAI’s move into in-chat advertising turns a trusted adviser...
READ MOREIn 2026, transformation is in every brand brief. Every brand has a story about it. Every pitch deck references it. Every industry publication...
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