Writer's Vault October 29,2026
There is something rather peculiar about sitting down to write the final article of a column that has been part of your life for so long. For once, the challenge is neither finding a compelling subject...
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At the outset, I would like to wish my readers and supporters a very happy festive season. My...
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As you know, that we are all born with what we call as our nature. As we grow,...
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Rebooting your learning and your own perspectives take you a long way ahead. This is the essence of...
September 28,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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Vishwanath Patekar, whom we know as Nana Patekar, was one of the finest actors of our times and among the most distinctive personalities in...
READ MOREFor years, hospitality was built around the space. The location, interiors, menu and service were the key markers of a successful venue. Today, those...
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India’s GCC story has moved considerably faster than the communications brief around it. Walk through most centres in Hyderabad, Bangalore, Pune today and you...
READ MOREOnce upon a time, organisations believed they could manage reputation. A press release was drafted, a journalist was briefed over coffee and a few...
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PR and communication professionals from across India and a quite a few from other countries too came together for two days of networking and...
READ MOREIn April 2012, Amith Prabhu was in Chicago attending PR events while Goafest was happening back in India. He tweeted: “Don’t we Indian PR...
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