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Hot Topics

August 6, 2020 | Addressing the Red Flag: When perceptions go against the reality
August 6, 2020 | PRime Time 4: The new normal – A blessing in disguise for Regional PR
August 6, 2020 | Be digital sharp, not just savvy.
August 6, 2020 | Facts in the age of opinion
August 6, 2020 | Celebrity endorsement: are we up to the challenge?
August 5, 2020 | Brand Building in the time of crisis: Why an effective communication strategy is pivotal
August 5, 2020 | Digital empowerment for millennial generation
August 5, 2020 | Five quick tips to cut expenses during uncertain times
August 4, 2020 | The new responsibility code of brands
August 4, 2020 | Readying for jobs of the future

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Top Story

Wizard Speak August 6, 2020

Facts in the age of opinion

A company founder connected recently. They were wary of a few regulatory issues that they feared the firm might get caught up with – and…

Inside Track

August 6, 2020

Celebrity endorsement: are we up to the challenge?

It was 2009, and this internationally acclaimed sports person was in the limelight for all wrong reasons. Just about recovering from an injury, no major…

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Forward Leap

August 4, 2020

Readying for jobs of the future

Everything is in flux and shifting and changing every moment, but there are also indicators of what the change will lead to and what the…

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Views

Views August 5, 2020

Brand Building in the time of crisis: Why an effective communication strategy is pivotal

According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 billion in terms of brand value. These are…

Views

Views August 6, 2020

Be digital sharp, not just savvy.

The days of physical distribution of Press Releases and Invites, which my generation of PR professionals used to do, were over long ago. After frequent…

Features

Features August 6, 2020

PRime Time 4: The new normal – A blessing in disguise for Regional PR

Looking at the regional marketing scene in India, the regional segment has off late, become a space that brands just can’t afford to ignore. We…

Recent Posts

Addressing the Red Flag: When perceptions go against the reality
PRime Time 4: The new normal – A blessing in disguise for Regional PR
Be digital sharp, not just savvy.
Facts in the age of opinion
Celebrity endorsement: are we up to the challenge?

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