Media Lens September 30,2026
IMC is part of marketing and sales process, and it is important in tough marketing environment. It makes marketing work effectively and achieve its goals in making a sale or achieve target etc. Marketing is taking...
READ MORE
3-mins read
Rebooting your learning and your own perspectives take you a long way ahead. This is the essence of...
September 28,2026READ MORE
Empathy sounds easy but is difficult to implement, but in 2026 this word is a key word, it’s...
September 21,2026READ MORE
“Embrace the transformative strength of positive thinking to shape your outlook on life and propel you towards success. Your mindset...
September 07,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
READ MORE
There’s no denying that a social entrepreneur has a hundred battles to fight, every...
READ MORE
Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
READ MORE
Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
READ MORE
In April 2012, Amith Prabhu was in Chicago attending PR events while Goafest was happening back in India. He tweeted: “Don’t we Indian PR...
READ MOREWe are gearing towards the 13th edition of the PRAXIS India Weekend. It promises to be a memorable experience for over 550 professionals who...
READ MORE
Anchor is an incredibly easy and engaging read, even for someone like me who isn’t an avid reader. Each story felt relatable yet deeply...
READ MORESmall chances rarely feel compelling, but recognising them can help us make better decisions, learn faster, and spot opportunity Rukhmini stared at the proposal...
READ MORE
7. Virality as a Reputation Multiplier: When One Clip Becomes a Crisis The defining change in India’s reputation environment is not the emergence of...
READ MORE5. The CEO Is the Brand: Executive Reputation as Enterprise Value Perhaps the most significant shift for practitioners is the extent to which corporate...
READ MORE