Writer's Vault November 04,2026
The neuroscience of why visibility, engagement and emotional storytelling can still fail to influence consumer choice. For just a moment, think you are attending a party where someone spends ten minutes telling you an extraordinary story....
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With this article I reach the milestone of the 195th authentic thought expressed in my column ‘Destination Mindset’...
November 02,2026READ MORE
At the outset, I would like to wish my readers and supporters a very happy festive season. My...
October 26,2026READ MORE
As you know, that we are all born with what we call as our nature. As we grow,...
October 12,2026READ MORE
By Trupti Vasudev Chin up, people! There’s sweet relief for your climate anxiety, plenty...
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There’s no denying that a social entrepreneur has a hundred battles to fight, every...
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Brand equity, brand loyalty, brand affinity, there are many constructs used by marketers to...
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Everyone, everywhere says that a sustainable lifestyle is important to them. We have all...
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When a company calls us about a damaging post, one question comes before all the others: when will it come down? Comms teams get...
READ MOREIndia’s series sweep against Zimbabwe gives Smriti Mandhana a winning start as captain. Her bigger challenge is building a consistently successful team India’s 3–0...
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Vishwanath Patekar, whom we know as Nana Patekar, was one of the finest actors of our times and among the most distinctive personalities in...
READ MOREFor years, hospitality was built around the space. The location, interiors, menu and service were the key markers of a successful venue. Today, those...
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India’s GCC story has moved considerably faster than the communications brief around it. Walk through most centres in Hyderabad, Bangalore, Pune today and you...
READ MOREOnce upon a time, organisations believed they could manage reputation. A press release was drafted, a journalist was briefed over coffee and a few...
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