In a country as diverse as India, where every state speaks a different language, eats different food, and consumes media differently, one size doesn’t fit…

We are living in the most connected time in history, and yet, perhaps also the most judgmental. In an age ruled by likes, filters, and…

If you’re still relying on instinct and experience to drive your public relations campaigns, you’re already a step behind. Not because instinct is obsolete, but…

Measurement is no longer support: it is direction. This was one of the core ideas of the AMEC International Summit on Measurement and Evaluation of…

In Bollywood, it is easy to get distracted by the noise. Flashy headlines, trending controversies and launch-week buzz all compete for attention. But beneath the…