Marketers stress sometimes. Will the campaign work? Are the metrics efficient enough to measure the outcomes? Is the brand sentiment positive? Aside from visible concerns…
Although much has been spoken about the notorious pandemic a lot of the current discussions about changes in the management of business or work-life is…
By now, internet addiction particularly amongst the millennials is a fact well known and extensively scowled upon. There are several worrisome research papers and studies…
Author’s note: Last week we spoke about what brand communications has become – when the internet changed the game. For a more comprehensive recap, here’s Part 2…