Fresh Take

Gone are the days where temporary tattoos were a domain of kids’ birthday parties or edgy college phases. Today, they’ve evolved into surprising—and sticky—PR and…

It’s amply clear that the PR and advertising game in India has moved from hoardings and taken to the streets, quite literally. Today, autos, buses,…

How many of us can instantly recall what the Airtel logo looks like. However, most will remember the five-note tune that will play in your…

For those of you humming “Washing Powder Nirma” or watched an Instagram reel featuring Liril’s lime-green soap bar wrapped in vintage-style paper packaging, you’re not…

For years, Indian advertising and PR campaigns treaded carefully around social taboos, choosing not to upset the moral majority. The omnipresent voice of “log kya…

Today’s era is characterised by information overload as every brand is craving for attention. However, sometimes the loudest statement is silence. Welcome to the world…

We live in an era where redemption isn’t just a possibility in the realm of public relations, but a full-blown strategy. Welcome to the world…

In an era where the attention spans of users are quicker than an Instagram reel, it shouldn’t come as a surprise that the strategies adopted…

Astrology remains an integral part of our country’s cultural fabric, influencing everything from daily routines to key business decisions. Be it matching of horoscopes for…

In the intricate landscape of corporate India, the balance between safeguarding financial interests and maintaining brand reputation is delicate. In 2024, several Indian companies faced…