Fresh Take September 15,2026
When CRED rolled out its IPL ads in 2021, the ones with for Indian captain and World-Cup winning coach Rahul Dravid losing his temper over a parking spot, the brand’s own Instagram comments stayed...
READ MORE
4-mins read
Mamaearth built its early reputation on the promise of “toxin-free” products, a phrase engineered for exactly the aspirational,...
September 08,2026 READ MORE
Byju’s didn’t collapse in a single afternoon. The signs were sitting in public view for over a year...
September 01,2026 READ MORE
Indian consumers have spent the last few years watching their data leak, get sold, and get investigated, often...
August 25,2026 READ MORE
A journalist doesn’t need to visit your website to write about you anymore. Neither does a Google user...
August 18,2026 READ MORE
In 2023, a video swapping actress Rashmika Mandanna’s face onto a British Indian influencer went viral before anyone...
August 11,2026 READ MORE
A hotel chain in Asia lost weeks of business after an armed attack on guests was filmed and...
August 04,2026 READ MORE
An auditor refusing to sign your financial statements is a whistleblowing event even though nobody leaked anything to...
July 28,2026 READ MORE
The 2025 survey conducted by Korn Ferry, a global organization consulting firm, of Fortune 500 companies found that...
July 27,2026 READ MORE
Most Indian companies treat reputation as an output of communication rather than an input to strategy. The PR...
July 14,2026 READ MORE
The news cycle doesn’t wait for legal review. It rewards whoever frames the story first, and that puts...
July 07,2026 READ MORE
When The Ken launched in 2016 with a strict one-story-a-day, paid-only model, most people in Indian media labelled...
June 30,2026 READ MORE
How often have we seen journalists who build their reputation at media outlets and subsequently took their opinions...
June 23,2026 READ MORE