Fresh Take

As skepticism around influencer marketing grows, brands are exploring different ways to build trust. Indian companies are looking at prioritising authenticity over celebrity endorsements. In…

The world of PR is moving beyond traditional metrics. By 2025, success in PR will no longer be about how loud your megaphone is but…

In a world saturated with screens, a new trend — digital detox — is emerging where many are opting to turn off their devices and…

In a world where attention spans are growing shorter, brands are turning to creative solutions to make an impact. Enter WhatsApp stickers — those quirky,…

As India’s economy continues to grow and digital penetration expands, Tier-II and Tier-III cities are fast emerging as key frontiers for brands eager to expand…

India’s festival calendar is a real goldmine for PR professionals looking to engage with a diverse and emotionally connected audience. With festivals deeply woven into…

Who clicked the first-ever selfie? It wasn’t a Gen Z influencer or a smartphone enthusiast. The honour goes to Robert Cornelius, who, in 1839, turned…

In today’s digital landscape, the term “virality” is often the Holy Grail for public relations (PR) professionals and brands alike. It’s every brand’s dream to…

Transparency has become a buzzword in the world of corporate communication, and for a good reason. Consumers today are more informed, more connected, and more…

Welcome to the era of micro-moments—those fleeting, blink-and-you-miss-it interactions that are reshaping how brands communicate in the digital world. With attention spans shorter than ever…