Fresh Take
A hotel chain in Asia lost weeks of business after an armed attack on guests was filmed and...
August 04,2026
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Fresh Take
An auditor refusing to sign your financial statements is a whistleblowing event even though nobody leaked anything to...
July 28,2026
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Fresh Take
The 2025 survey conducted by Korn Ferry, a global organization consulting firm, of Fortune 500 companies found that...
July 27,2026
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Fresh Take
Most Indian companies treat reputation as an output of communication rather than an input to strategy. The PR...
July 14,2026
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Fresh Take
The news cycle doesn’t wait for legal review. It rewards whoever frames the story first, and that puts...
July 07,2026
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Fresh Take
When The Ken launched in 2016 with a strict one-story-a-day, paid-only model, most people in Indian media labelled...
June 30,2026
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Fresh Take
How often have we seen journalists who build their reputation at media outlets and subsequently took their opinions...
June 23,2026
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Fresh Take
Not long ago, brands depended mostly on traditional media outlets such as newspapers, television channels among others to...
June 16,2026
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Fresh Take
One of the most influential communication spaces today is also the least visible. Known as “dark social,” this...
June 09,2026
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Fresh Take
Not long ago, corporate PR teams used to operate at a measured pace. News cycles lasted days, media...
June 02,2026
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Fresh Take
For many years, public relations was tightly controlled. Corporate communications teams crafted press releases, approved spokespersons, and monitored...
May 26,2026
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Fresh Take
The role of the CEO is undergoing a significant transformation. In the age of social media, leaders are...
May 19,2026
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