Fresh Take July 14,2026
Most Indian companies treat reputation as an output of communication rather than an input to strategy. The PR function is asked to protect and build it, but the company rarely quantifies what reputation is...
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The news cycle doesn’t wait for legal review. It rewards whoever frames the story first, and that puts...
July 07,2026 READ MORE
When The Ken launched in 2016 with a strict one-story-a-day, paid-only model, most people in Indian media labelled...
June 30,2026 READ MORE
How often have we seen journalists who build their reputation at media outlets and subsequently took their opinions...
June 23,2026 READ MORE
Not long ago, brands depended mostly on traditional media outlets such as newspapers, television channels among others to...
June 16,2026 READ MORE
One of the most influential communication spaces today is also the least visible. Known as “dark social,” this...
June 09,2026 READ MORE
Not long ago, corporate PR teams used to operate at a measured pace. News cycles lasted days, media...
June 02,2026 READ MORE
For many years, public relations was tightly controlled. Corporate communications teams crafted press releases, approved spokespersons, and monitored...
May 26,2026 READ MORE
The role of the CEO is undergoing a significant transformation. In the age of social media, leaders are...
May 19,2026 READ MORE
By Prasad Ramasubramanian The integration of artificial intelligence into marketing and PR has transformed how brands communicate. From...
May 12,2026 READ MORE
Experiential public relations have evolved dramatically over the past two decades. Brands no longer rely solely on advertisements...
April 21,2026 READ MORE
Influencer marketing has become one of the most powerful tools in modern public relations. Traditionally, brands collaborated with...
April 14,2026 READ MORE
Over the past decade, social media has become one of the most important communication channels for public relations...
April 07,2026 READ MORE