Upward Journey

A glance at an organisation’s PR Measurement framework gives an indication of the disposition, KRAs and KPIs of the PR machinery of that organisation. One…

One of the elementary reasons for most of the issues the PR Businesses world over are facing even today is the use of Advertising Value…

In my previous article, I discussed how successful Corporate Communication professionals work towards taking charge of the 9 cogs or processes of the communication cycle….

What makes the Chief Communications Officer (aka Head of Corporate Communications) powerful and successful? What gets them closer to the CXOs and the boardroom? Why…

The holistic world of PR measurement & Data analytics hinges on 3 very crucial and interconnected blocks of PR INPUT + PR OUTPUT + PR…

3 out of every 5 corporates are now depending on a third-party PR measurement service provider. The archaic trend of number crunching done by the…

Futureproofing of PR will happen when we futureproof its measurement & associated data analytics. It has the potential to trigger a change at the grass…

The euphoric moment for PR Measurement is not just when we get to establish ROO and ROI from the communication efforts. The benefits go further…

A rough estimate indicates that not more than 5% of the industry (India & globally) is involved in actual PR measurement, or at least attempting…

The raison d’etre of a PR Measurement ecosystem is to bring growth to the PR & Corporate Communications industry and transform it into a revenue…