Upward Journey August 07,2025
One of the occasions when the capability and measurability of PR come to a real test is during Ad Hiatus! When the advertising media plan gets exhausted, most brands go mute. But the continued...
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In an era where value and accountability are becoming central to every client-consultancy partnership, it is time for...
July 31,2025 READ MORE
The CEOs, CFOs, CMOs, and CHROs must co-own the measurement framework before PR scorecards and dashboards are built....
July 24,2025 READ MORE
PR measurement requires a series of ERP (Efforts, Resources, and Processes) preparations inside the organisation. It’s not a...
July 17,2025 READ MORE
The term PR Measurement has seen a steady rise in Share of Voice across the industry. However, how...
July 10,2025 READ MORE
The Share of Voice (SOV) for the term “PR Measurement” has been steadily rising. However, one may not...
July 03,2025 READ MORE
Measurement is the only way to do “PR for PR” and ammunition for industry’s growth! However, for decades,...
June 26,2025 READ MORE
It’s encouraging to see the growing buzz around PR Measurement. Even better to see organisations actively pursuing it....
June 19,2025 READ MORE
In the ever-evolving landscape of Public Relations (PR), a profound shift is underway, reshaping the way we measure...
September 14,2023 READ MORE
Measurement and Data Analytics services must go beyond one-size-fits-all approaches, especially in the ever-evolving landscape of Corporate Communication....
September 07,2023 READ MORE
In today’s corporate landscape, discussions surrounding “Brand Reputation” and the “Reputation Economy” are ubiquitous. CEOs, CMOs, and other...
August 31,2023 READ MORE
PR Measurement, Data & Analytics is a sea that merges into the ocean of Corporate Brand Reputation Management....
August 17,2023 READ MORE
In the realm of corporate and product brand building, the dynamic duo of advertising and public relations (PR)...
August 10,2023 READ MORE