PR measurement requires a series of ERP (Efforts, Resources, and Processes) preparations inside the organisation. It’s not a plug-and-play dashboard or a last-minute add-on. Getting…
Measurement is the only way to do “PR for PR” and ammunition for industry’s growth! However, for decades, an unhealthy misconception has quietly hindered this…
In the ever-evolving landscape of Public Relations (PR), a profound shift is underway, reshaping the way we measure and assess the impact of communication strategies….
Measurement and Data Analytics services must go beyond one-size-fits-all approaches, especially in the ever-evolving landscape of Corporate Communication. Many reports in the market currently offer…
In today’s corporate landscape, discussions surrounding “Brand Reputation” and the “Reputation Economy” are ubiquitous. CEOs, CMOs, and other CXOs are realising the profound influence of…
In the realm of corporate and product brand building, the dynamic duo of advertising and public relations (PR) takes CenterStage as powerful communication tools. However,…