Upward Journey

PR measurement requires a series of ERP (Efforts, Resources, and Processes) preparations inside the organisation. It’s not a plug-and-play dashboard or a last-minute add-on. Getting…

The term PR Measurement has seen a steady rise in Share of Voice across the industry. However, how often does it find a place in…

The Share of Voice (SOV) for the term “PR Measurement” has been steadily rising. However, one may not exude the same confidence when it comes…

Measurement is the only way to do “PR for PR” and ammunition for industry’s growth! However, for decades, an unhealthy misconception has quietly hindered this…

It’s encouraging to see the growing buzz around PR Measurement. Even better to see organisations actively pursuing it. But here is a word of caution:…

In the ever-evolving landscape of Public Relations (PR), a profound shift is underway, reshaping the way we measure and assess the impact of communication strategies….

Measurement and Data Analytics services must go beyond one-size-fits-all approaches, especially in the ever-evolving landscape of Corporate Communication. Many reports in the market currently offer…

In today’s corporate landscape, discussions surrounding “Brand Reputation” and the “Reputation Economy” are ubiquitous. CEOs, CMOs, and other CXOs are realising the profound influence of…

PR Measurement, Data & Analytics is a sea that merges into the ocean of Corporate Brand Reputation Management. It is certainly not equal to the…

In the realm of corporate and product brand building, the dynamic duo of advertising and public relations (PR) takes CenterStage as powerful communication tools. However,…