Upward Journey

3 out of every 5 corporates are now depending on a third-party PR measurement service provider. The archaic trend of number crunching done by the…

Futureproofing of PR will happen when we futureproof its measurement & associated data analytics. It has the potential to trigger a change at the grass…

The euphoric moment for PR Measurement is not just when we get to establish ROO and ROI from the communication efforts. The benefits go further…

A rough estimate indicates that not more than 5% of the industry (India & globally) is involved in actual PR measurement, or at least attempting…

The raison d’etre of a PR Measurement ecosystem is to bring growth to the PR & Corporate Communications industry and transform it into a revenue…