Upward Journey January 12, 2023 Minimum 7 points to evaluate before you hire a PR Measurement service 3 out of every 5 corporates are now depending on a third-party PR measurement service provider. The archaic trend of number crunching done by the…
Upward Journey December 22, 2022 Measurement without an Account Planning foundation is a waste of time! Futureproofing of PR will happen when we futureproof its measurement & associated data analytics. It has the potential to trigger a change at the grass…
Upward Journey December 15, 2022 PR Measurement injects KAIZEN into CorpComm & Brand Reputation ERPs The euphoric moment for PR Measurement is not just when we get to establish ROO and ROI from the communication efforts. The benefits go further…
Upward Journey December 8, 2022 PR Monitoring + Scientific Conclusion = PR Measurement A rough estimate indicates that not more than 5% of the industry (India & globally) is involved in actual PR measurement, or at least attempting…
Upward Journey December 1, 2022 Growth & Revenue Centre: PR Measurement’s vision for our Industry The raison d’etre of a PR Measurement ecosystem is to bring growth to the PR & Corporate Communications industry and transform it into a revenue…