Vox Essence April 16,2020
It is heartening to see the general agreement on basing PR narratives on research! Very promising to hear a youngster who called and claimed, “We don’t do PR if there is no data to...
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4-mins read
Gone are the days of one sided press releases, setting of cocky narratives and expecting media to pick...
March 06,2020 READ MORE
In parts I, II and III we set the context for using emotions in PR, we discussed the...
February 27,2020 READ MORE
In parts I and II, I argued the merit of using emotions in PR and also shared some...
February 20,2020 READ MORE
In Part I of this series, we discussed the merit of using emotions in Public Relations. As I...
February 14,2020 READ MORE
Over the past few years, I have been consciously trying to build up a case of “emotions” in...
February 06,2020 READ MORE
In the tech-yug, the marketplace is both cluttered and cut-throat. Every brand is vying for attention! Engaging the...
January 24,2020 READ MORE
T20 as a format in cricket, was developed basis a lot of thinking and marketing savvy! The accompanied...
January 17,2020 READ MORE
In the last column, I stated the competencies I feel are critical under the second bucket (Influencer engagement)....
December 20,2019 READ MORE
In the last column, I stated the competencies I feel are critical under the first bucket (Strategy). I...
December 13,2019 READ MORE
In the last column, I wrote about the need for new age competencies that would be required by...
December 05,2019 READ MORE
I was invited to speak at the annual meet of a large PR consultancy last week. The request...
November 28,2019 READ MORE
I was generally surfing the net at the Bangalore airport on my way back home after attending PRune...
November 21,2019 READ MORE