The Fulcrum Awards 2024 announced its finalist bit.ly/FASHORTLIST2024 . The shortlists are arrived at after online and offline evaluation by an esteemed jury of 25 communication professionals.
The awards partnered with a process validator – Grant Thornton Bharat to ensure transparency and smooth process orientation. The jury completed a preliminary evaluation of Technique, Sector, and Special categories online and also met physically for the Jury Meet on July 18th, 2024.
The shortlist is announced for 12 sub-categories in the Technique main category, 14 sub-categories in Sector main category and 2 sub-categories in the Special Awards to recognise firms. The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique main category. The 14 sub-categories under Sector and the Special Award categories will have only one winner each. Lifetime Achievement and Fulcrum Masters of Technique winners will be directly announced at the awards ceremony.
The Fulcrum Awards will take place post the conclusion of PRAXIS 2024 on 21st September at the gala Awards Night at JW Marriott, Pune.
To be part of the awards night and to celebrate excellence in communications, you can book your seat for the awards night at 12,000/-plus GST here bit.ly/FAPASS2024 . This ticket will be available till Friday 16th, August 2024. All who register for PRAXIS 2024 get access to the awards night at no extra cost.
| TECHNIQUE AWARDS | ||
| Technique Awards – Best Use of Content (A1) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Aditya Birla Group | Yeh Duniya Gol Hai | Cognito India |
| Archetype | Without us, Samsung wouldn’t be Samsung: Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation | Samsung Semiconductor India Research (SSIR) |
| Archetype | World Backup Day 2024 | Western Digital |
| Godrej Industries Group | Godrej Food Trends Report | |
| Mobile Premier League (MPL) | Saving Game Point | |
| MSL India | Assembling IKEA’s Content Engine | IKEA India |
| Value 360 Communications | Humour to Health -#TakingBoldCareofHer | Bold Care |
| Technique Awards – Best Use of Creativity and Innovation (A2) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Burson India | Britannia’s ‘1947% More History’ | Britannia |
| Edelman India | Teaching India to #SpeakSign | KFC India |
| Edelman India | HP India Gaming Landscape Study 2023 | HP India |
| First Partners Communications | Sixth Sense | ITC Limited |
| Godrej Industries Group | Maroo! Newspaper Se Nahi, Laal HIT Se | |
| Technique Awards – Best Use of Event (A3) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Burson India | Redefining Pet Care through ITC Nimyle’s Pet Fed Collaboration | ITC Nimyle |
| Edelman India | Introducing KFC’s first-ever college fest: VIBE by KFC | KFC India |
| Godrej Industries Group | L’Affaire – All Things Goodness | |
| L’Oréal India | L’Oreal Paris Stand Up – Gateway to Change | CAB Experiences |
| Tinder India | Let’s Talk Gender | PCA (MSL) India |
| Technique Awards – Best Use of Digital (A4) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Aditya Birla Group | Change The Game | Brandmovers India |
| Avian WE | McDonald’s EatQual Colors | McDonald’s India (West & South) |
| Godrej Industries Group | Aap Rishte Nibhao, Riwaaz Toh Sath Aa Hi Jayenge #CelebratingAcceptance | |
| Value 360 Communications | Humour to Health – #TakeBoldCareOfHer | Bold Care |
| Weber Shandwick | PVR Heard You | PVR INOX |
| Technique Awards – Best use of Integrated Communications (A5) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Avian WE | Dettol Hygiene Olympiad | Dettol India |
| First Partners Communications | Sixth Sense | ITC Limited |
| Nestle India | Project Hilldaari | Burson India |
| The Coca-Cola Company | Echoes of Passion: Unveiling Coca-Cola’s ICC Sports Chronicles | |
| Tinder India | Let’s Talk Consent | PCA (MSL) India |
| Technique Awards – Best Use of Public Affairs (A6) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Chase Avian Communications | Indian Leadership Forum Against Trafficking (ILFAT) | |
| Current Global | Kaise Ka Cancer | Tata Trusts |
| First Partners Communications | Vedanta For India: The Return of Iron Ore Mining in Goa | Vedanta Sesa Goa |
| GCI Health India | #ImplantWeTrust | Organon |
| Mobile Premier League (MPL) | Saving Game Point | |
| Technique Awards – Best Management of Crisis (A7) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Burson India | realme 11 Pro series 5G: A glimmer of light through the gloom | realme |
| First Partners Communications | Vedanta For India: The Return of Iron Ore Mining in Goa | Vedanta Sesa Goa |
| First Partners Communications | Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration | Staqu Technologies |
| Mobile Premier League (MPL) | Saving Game Point | |
| PR Professionals | Brand Management for Rodic Consultants | Rodic |
| Weber Shandwick | PVR Heard You | PVR INOX |
| Technique Awards – Best Use of Internal Communications (A8) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Aditya Birla Group | Driven By Purpose | |
| Ants Digital | Airtel Suraksha | Bharti Airtel |
| Bharat Serums & vaccines Limited (BSV) | WOMENtoring | Avian WE |
| First Partners Communications | #IronLadiesIndia – Shattering More Than the Glass Ceiling! | Vedanta Sesa Goa |
| Hindustan Coca-Cola Beverages | Becoming the Best | Weber Shandwick |
| Mobile Premier League (MPL) | A Family Affair: Internal Comms Campaign | |
| Technique Awards – Best New Product Launch (A9) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Archetype | Launching Shakti Cloud – A critical enabler of India’s AI mission | Yotta Data Services |
| Avian WE | ITC Mission Millets | ITC |
| MSL India | A lap of victory for Aprilia in India | Aprilia |
| Organic by MSL | Mahindra Vista | Mahindra Lifespaces |
| PR Pundit Havas Red | Unveiling Aurva: A Symphony of Shiraz Mastery | CHANDON |
| PR Professionals | The Pathan Of Indian Real Estate | DLF |
| Ruder Finn | Redmi Note series Launch | Xiaomi India |
| Technique Awards – Best Use of Media Relations (A10) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Avian WE | Strengthening Maruti Suzuki’s SUV Story | Maruti Suzuki |
| First Partners Communications | Seeking God in the Jungle | Hyundai Motor India |
| GCI Health India | #BeyondThePill | Lupin |
| Mobile Premier League (MPL) | Saving Game Point | |
| MSL India | A New Era Begins | LALIGA |
| Sony LIV | Building a New India | Avian WE |
| Technique Awards – Best Use of Community Outreach (A11) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Avian WE | Dettol Hygiene Olympiad | Dettol India |
| Avian WE | Bisleri International – Bottles for Change | Bisleri International |
| Current Global | Kaise Ka Cancer | Tata Trusts |
| GCI Health India | #Tuffies | Cipla |
| &TV | UP Road Safety | Burson India |
| Technique Awards – Best Regional Campaign (A12) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Avian WE | Poshan Right toh Future Bright | PepsiCo India |
| First Partners Communications | Vedanta For India: The Return of Iron Ore Mining in Goa | Vedanta Sesa Goa |
| Godrej Industries Group | Kisan Fashion – Showcasing the evolving landscape of men’s grooming in rural areas | |
| Godrej Industries Group | Resurrecting the “Combine” aura by Godrej Agrovet Limited | |
| The PRactice | SmarterTech for SuperFoods – Lenovo Work for Humankind Campaign | Lenovo India |
| SECTOR AWARDS | ||
| Sector Awards – Best Hospitality and Travel Sector Campaign (B1) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| First Partners Communications | Bukhara, world’s most famous Indian restaurant, turns 45! | ITC’s Hotel Group |
| Kaizzen | The Great Indian Luxury destination – Deltin | Deltin |
| MSL India | Creating Inviting Moments to Come And Say G’Day | Tourism Australia |
| MSL India | Choose Your Changi Adventure | Changi Airport Group |
| Value 360 Communications | Looking Beyond Maldives | Ease My Trip |
| Sector Awards-Best Automobile Sector Campaign (B2) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Avian WE | Castrol CRB TURBOMAX Pragati Ki Paathshaala | Castrol India |
| Avian WE | Strengthening Maruti Suzuki SUV Story | Maruti Suzuki |
| First Partners Communications | Seeking God in the Jungle | Hyundai Motor India |
| RF Thunder | End Ice Age | Ola Electric |
| Ruder Finn | Making India EV Ready | MG Motor India |
| Sector Awards – Best Luxury Campaign (B3) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| PR Pundit Havas Red | Alchemy – Kaleidoscope of Time | Chivas Regal |
| PR Pundit Havas Red | Estée Lauder x Sabyasachi Limited Edition Collection | Estee Lauder |
| Sector Awards – Best Technology and Telecom Sector Campaign (B4) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Archetype | Without us, Samsung wouldn’t be Samsung – Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation | Samsung Semiconductor India Research (SSIR) |
| Avian WE | Deloitte India: Technology, Media & Entertainment and Telecommunications Predictions Report India Chapter 2023 | Deloitte India |
| Burson India | Tech-Ed | SAP India |
| Edelman India | HP India Chromebook launch campaign | HP India |
| Mobile Premier League (MPL) | Saving Game Point | |
| Mobile Premier League (MPL) | Gamers for Dementia Awareness | |
| Value 360 Communications | Empowering Every Retailer: ONDC’s Journey to Transform Indian E-commerce | ONDC |
| Sector Awards – Best Healthcare and Pharma Sector Campaign (B5) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| GCI Health India | #Tuffies | Cipla |
| GCI Health India | #BerokZindagi | Cipla |
| GCI Health India | #ImplantWeTrust | Organon |
| Roche Diagnostics India | Raho DIL Se Fit | Medisage |
| Value 360 Communications | Humour to Health – #TakeBoldCareofHer | Bold Care |
| Weber Shandwick | Saving Lives: Word-of-Mouth Brings Vital Infant Care | Motherhood Women’s & Childcare Hospital |
| Sector Awards – Best Consumer Products and Retail Sector Campaign (B6) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Aditya Birla Group- Birla Opus Paints | Emergence of a Challenger Brand | Adfactors PR |
| Avian WE | Lego Small Hand Big Dreams | The Lego Group |
| Avian WE | Bisleri Limited Edition Bottles | Bisleri International |
| Avian WE | ITC Mission Millets | ITC |
| Edelman India | #ItStartsWithYourName | TATA Starbucks |
| First Partners Communications | Sixth Sense | ITC Limited |
| Value 360 Communications | #TakeBoldCareofHer – From Humour to Health | Bold Care |
| Sector Awards – Best Not-for-Profit and Association Sector Campaign (B7) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Chase Avian Communications | Indian Leadership Forum Against Trafficking (ILFAT) | |
| Current Global | Kaise Ka Cancer | Tata Trusts |
| Edelman India | Teaching India to #SpeakSign | KFC India |
| PR Professionals | First female overhead crane operator at Jindal Stainless | Jindal Stainless |
| Value 360 Communications | Charkha to Chips | India Electronic and Semiconductor Association (IESA) |
| Sector Awards – Best Food and Beverage Campaign (B8) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Avian WE | Bisleri International – Bottles for Change | Bisleri International |
| Avian WE | ITC Mission Millets | ITC |
| Avian WE | McDonald’s EatQual Colors | McDonald’s India (West & South) |
| Burson India | Britannia’s ‘1947% More History’ | Britannia |
| Godrej Industries Group | Mainstreaming Millets & Millet-Based Ready-To-Cook Products | |
| Sector Awards – Best Entertainment and Media Sector Campaign (B9) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Avian WE | Beyond Films, Beyond Boundaries | PVR INOX |
| Burson India | BMS Puts India on the International Live Events Map | Book My Show |
| Lionsgate India | John Wick: Chapter 4 – Lionsgate has got G.A.M.E aka Greatest Action Movie Ever | |
| MSL India | Chandrayaan 3 #CountdownToHistory | National Geographic India |
| Weber Shandwick | PVR Heard You | PVR INOX |
| Sector Awards – Best Banking and Financial Services Sector Campaign (B10) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Aditya Birla Capital | ONE ABC, ONE P&L Communication for all stakeholders – investors, employees, media, and business partners | Adfactors PR |
| First Partners Communications | Mission India 2047: Har Jazbe Ke Liye | Clix Capital |
| Godrej Industries Group | Beyond Lending | |
| Max Life Insurance | The Bharosa Blueprint | Edelman India |
| PhonePe | Equity Investing for Everyone, Everywhere! | |
| Sector Awards – Best Services Sector Campaign (B11) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Ants Digital | #BestJobEver | Concentrix |
| Burson India | Delivering Excellence: Zomato’s Journey of Resilience and Adaptability | Zomato |
| First Partners Communications | Bukhara, world’s most famous Indian restaurant, turns 45! | ITC’s Hotel Group |
| PRHUB | ODN’s Rise as a Pioneer in Shop Now Content | ODN (Open Doors Now) |
| Sector Awards – Best Sports Sector Campaign (B12) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| PRHUB | INBL’s Impact on Indian Basketball Culture | Indian National Basketball League (INBL) |
| MSL India | A New Era Begins | LALIGA |
| Sector Awards – Best Infrastructure and Real Estate Sector Campaign (B13) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Burson India | #TakingIndiaPlaces | Alstom |
| First Partners Communications | #IronLadiesIndia – Shattering More Than the Glass Ceiling! | Vedanta Sesa Goa |
| First Partners Communications | Vedanta For India: The Return of Iron Ore Mining in Goa | Vedanta Sesa Goa |
| Godrej Industries Group | Godrej Properties: Leveraging Quantum Growth through PR | |
| PR Professionals | The Pathan of Indian Real Estate | DLF |
| PR Professionals | Signature Global from affordable housing to luxury housing | Signature Global |
| Sector Awards – Best Campaign by a PSU (B14) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| PR Professionals | Redevelopment of Gomti Nagar Railway Station | Rail & Land Development Authority (RLDA) |
| SPECIAL AWARDS | ||
| Special Awards – Best Brand Reputation Campaign of the year (D1) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Avian WE | PepsiCo Lay’s Biochar project | PepsiCo India |
| First Partners Communications | Sixth Sense | ITC Limited |
| First Partners Communications | Vedanta For India: The Return of Iron Ore Mining in Goa | Vedanta Sesa Goa |
| Mobile Premier League (MPL) | Saving Game Point | |
| Mobile Premier League (MPL) | Gamers for Dementia Awareness | |
| Special Awards – Best Corporate Reputation Campaign of the year (D2) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| First Partners Communications | Sixth Sense | ITC Limited |
| First Partners Communications | #IronLadiesIndia – Shattering More Than the Glass Ceiling! | Vedanta Sesa Goa |
| First Partners Communications | Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration | Staqu Technologies |
| Mobile Premier League (MPL) | MPL: How communications led the charge in the battle for survival | |
| Mobile Premier League (MPL) | Saving Game Point | |
| Weber Shandwick | PVR Heard You | PVR INOX |
Reputation Today is India’s only print magazine for Public Relations and Corporate Communications professionals. It is the official magazine of PRAXIS - India’s largest offsite summit for Public Relations and Corporate Communications.
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