Introduction
Gender is portrayed more negatively in Indian and American media as women are not pictured properly. Gender has been topic of discussion and media play a role in portraying gender in America and India. Media are powerful agents of communication as Marshall McLuhan said once, He was considered media guru as he spoke media can make or break effectively Media have power to reform or restructure society and media have been playing leading roles in all societies
Gender is important for media as women constitute half of society, and their well-being is important media have been playing negative role in gender portrayal. There is objectification of women in media and are used to add beauty and appeal to products. There is negative portrayal of families and divorces are encouraged in media in India and the USA for products and services sales This has been happening regularly in society.
Indian media
Media are huge in India around 118000 and there are more than 500 TV channels in private. 200 in public and 160 or more radio stations and over 1000 films are being made Online media have emerged big with 5000 or more crores of Rs and a big industry More than 2 lakh people are employed in advertising PR and other media related businesses. Media play leading role in society and politics and in portraying gender Indian media are generally free but have political pressures or ideology orientation advertising and political affiliation.
American media
American media are huge and free and follow libertarian orientations The book written by Dr Merril and others say four theories of press and are libertarian social responsibility authoritarian and soviet communist theory Leading papers in America are USA Today Washington post New York Times and others Three networks of ABC CBS and NBC dominate apart from Fox dominate TV and radio is also huge in America Films are produced in Hollywood and dominate America and the world.
Gender portrayal
Gender find negative portrayal since America and India are free countries India has large public sector although private sector is huge Women are objectified used for sex appeal and add beauty to products TV portrays negatively in India and America divorces presented well in Indian and American private TV and it is huge in both countries Private TV presents obscenity violence and vulgarity in huge.
Pornography is a big problem in America, and it is a huge industry there Online pornography exists in India, and some negative publications are there also The Trump administration had taken some steps. But still problems exist The Democratic party stands for legality of gay lesbian and others and justify. Pornography on Ist Amendment Many negative situations exist for gender in India USA and other countries. Divorces are more and living together and such things are common in India and America Out of 20.
People we meet 10 are divorced or married more than once in America. In PM Modi’s India many such things are happening he himself is without children and estranged from wife Joe Biden is twice married and Trump three times Kamala Harris the Presidential candidate has boyfriends and has stepchildren. It is that 22000 or more murders take place in USA in a year and 28000 in India. This shows sorry state of affairs in modern societies as India or America and how can one expect gender can be portrayed properly In India due to Covid 19 during Stalin and Modi period more than 5 lakh died and in America it was one million and one hundred thousand people have died Modernization has bad effect on living in India USA and other countries. The value system in India and reservation policy for lower caste Hindus doctors’ engineers encourage divorces and more of such people are like it The BJP the party behind such moves should take credit or blame In America the capitalist ideology encourages divorces multiple marriages LGBTQ, and such things generally and how can gender representation can be fair in such situation.
Pakistan cut off America after Indo Pakistan war of 1971 could be due to bad modernization America prescribed to it India has taken America now and all are affected and gender portrayal is also affected.
Video Games
Video Games are entertainers now and before and played leading role in past time of youngsters twenty years ago Video game arcades dominated towns and cities and entertained all It is like gambling in a way for younger ones if get addicted Gaming studies emerged in a big way in the US and universities are offering courses on it In India also it has come about and animation institutes as Arena offer courses in gaming related topics.
The violence on video games may have bad effects on mental health as the TV violence is George Gerbner a professor at University of Pennsylvania Annenberg school of communication where President Joe Biden also was there is a leading expert on media violence says it may have effect on mental health He served on Sergent General committees of the US and published books and articles on it. It was a leading topic in the US even now discussed all across America.
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