Introduction
House Journals are ways to reach an organizations internal and external publics in promoting good will and sale of products and services and other needs. These have emerged in a big way as public sector and private companies bring out house journals. House journals are produced by PR departments to tell shareholders retailers customers consumers union’s press government and others on ongoing activities of the organization. It also carries employee news company’s achievements sales turnover and landmark deals etc. The idea is to bring organization to public and promote well-being and understanding effectively. Shareholders invest in company and want to know what they can get out of it and look for profits and huge dividends. Customers and consumers want good quality products at better prices and get satisfaction from buying it effectively. Unions want the organization to adopt better labour relations policy, so the employees have good working conditions.
State Bank has house journal by name Colleague, and it carries news on banking news SBI achievements and other particulars plus employee details and staff news and achievements. Actually, there are two forms of house journals one for internal circulation and other for outsiders. Internal publics are staff and shareholders, and outside publics are all others like consumers union’s press parliament government dealers’ distributors and others The idea is to promote organizations goals and advance well-being in marketplace.
New forms of house journals may be emerging in electronic era as online publications and the like. These might be just like what is mentioned above but are in electronic form. Good readership is possible for such formats since electronic forms are more suitable in modern days.
Shareholders have genuine interest in an organisations goal because their monies are with organization. In tough marketplace customers demand good quality products and fair prices. Press wants to know what is happening in an organization from people’s point of view and how it affects them Dealers and distributors want fair bargains
House journals preparation needs attention, and it needs good writing better editing and colorful format, so it catches people’s attention. Moreover, it has to have all relevant news and features for its audiences whether internal or external. Many organizations in US and India produce good house journals as public and private sectors have their own way of doing things as for as this is concerned.
What is needed
There is a need for focusing on topics important to company’s goals at first place and it should be focused. Major achievements need attention and are in need for attention and be focused as such. There is a corporate social responsibility in many organisations, and it needs to be spelt out how it meets these goals. Community relations need focus and what organization is doing to community for what it takes out from it. Transparent financial dealings need mention in shareholder house journals and how it is performing in a different way from others.
Future is good for house journals as communication is getting complex in today’s societies. Using personalized mode of communication will enhance readability and reach house journals should try these. These need good writing skills show case organizations achievement in bold word and what public gets from such organizations in short or long run. Communication skills are in need in crafting better house journals and need for good method of reaching audience whether mail or personal delivery or electronically. PM Modi government launches many schemes and house journals are in need for such schemes and organizations in complex India. Finally house journals will prove useful in getting message across to employee’s customers and everyone in coming days.
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The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.
