An entry into the binary world

Post my return from Dubai, which regular readers of this column may recall, I had decided to focus on the Corporate Communication/ PR function.

At that point, I was interviewed by two of the top Indian conglomerates. I decided on one, well…because that was the first job offered to me when I needed one. And it was in Corporate Communications.

I had been almost four years with the group, when I got a call from my friend who headed Corporate Communications for India’s largest group. He asked if I was ready to move. He sensed my uncertainty and mentioned that this time things would move much faster.

Not just that, he said that I had a choice between two options. The first as head of the comms function at India’s largest hospitality chain, and the other with India’s largest IT services company, which was not listed on the markets then.

I did not hesitate but told my friend that I would prefer the IT services company, because I was too fond of the good life, and working with a hospitality chain may not be the best thing to doJ.

My friend just grinned and said that he would arrange for a meeting with the HR head of the IT services company. This happened in a few days, at which point I was told that I would need to meet JP next. JP was the head of marketing and a wonderful soul, who is alas also no longer with us today.

So, off I went one Saturday to the iconic Air India Building, where the IT services company had their head office.

It was hardly an interview, with JP seemingly having already made up his mind. I say it because of the 2 hours we spent together, JP spoke for at least 1 hour and 45 minutes! He was essentially giving me a rundown of the company’s business, but I noticed that he was carefully watching my reactions to what he was saying.

He did ask me if I played tennis, and when I shook my head, he said with a smile – “I will have to do something about that”. (JP was a tennis buff).

 A few more general questions followed, after which he told me that he would set up a meeting with the CEO of the company, who had the reputation of being an extremely simple, yet no nonsense person.

Two days later, I was back at the Air India building, waiting to meet the CEO.

At the appointed time, I was ushered into his room which had a glorious view of the Arabian Sea – beautiful and serene.

But serene was the last adjective I can use to describe the demeanor of the CEO. He was clearly upset about something and it showed. He was on the phone but pointed to a chair and motioned for me to sit down. He finally hung up and looked at me.

I looked back, expecting to be asked the first question.

But it was not a question that followed, but a statement.

“I don’t know what you damn fellows do for a living. I have never heard of Corporate Communications.”

 I was a bit taken aback, and was about to respond, when he added, “Look, I have to rush to the USA suddenly for an urgent client meeting. Why don’t you make me a brief ppt and tell me how you would be able to help the company? I am sorry about this, but in our business, speed is everything.”

 That was the end of the interview (if I can call it that), but the ball was now in my court to send him a ppt.

Which is what I did.

In the next two hours, I had mailed it to him, knowing that he would probably look at it after landing in the USA.

The ppt was only two slides, and it focused on:

  • Internal communications (given that the company had over 50,000 employees spread over 40 countries globally)
  • Media relations (which was non-existent, and made people believe that the # 2 company in the sector was actually the market leader)
  • The role of investor relations, and how communications can facilitate that (I added this knowing that the company would be going in for a listing sooner than later)

Presentation sent, I was prepared for a longish wait. But that was not to be.

In less than 36 hours, my phone rang.

It was the CEO calling from the USA!

“Hi Atul, I got your ppt. Please contact the HR head. I have already spoken to him”.

Saying that, he hung up.

I immediately called up the HR head, and was asked to meet him the next day to collect my appointment letter.

When I look back at the entire series of events, I count myself fortunate at being selected.

I was now a part of India’s largest IT services company!


  1. Know what you want, and then go after it. The company required a head of Corporate Communications and they went after it. I knew that I preferred the IT services company, so I said no to the hospitality option.
  2. Speed is always of the essence. To get the outcome you desire, move with speed. The company CEO did not waste time to fly to the USA. He did not waste time on taking a look at my ppt and taking a decision.
  3. Focus is critical. Don’t write a page when a point is good enough. I could have made a long ppt, but I would have ended up rambling. The 2 slides served me well.
  4. An interview does not necessarily mean asking multiple questions of the candidate. Watching how the candidate listens to what you are saying, and the body language is extremely important.

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Atul Takle
German interpreter. Advertising executive. Client. PR partner.

Lintas. Indian Express. RPG. TCS. Accenture. Future Group. SKS Microfinance. Adfactors PR.

International guest lecturer. Avid Traveler.

Pet friendly. Music friendly. Movie friendly. Book friendly.

Generally friendly.

Covid times cook. All times a foodie.

Mad about soccer. Mad about F1 racing. Mad about cricket.

Mad with Trump.

Sometimes writer.

1 Comment on "An entry into the binary world"

  1. As always, great points. And so well written.

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