Trust is the key to leadership in the new normal
The year 2020 has seen a huge reset- across our personal and professional lives, as well as across...
July 30,2020 READ MORE
Akanksha Jain
Purpose driven marketing will give brands an edge post the pandemic
The Covid-19 pandemic has changed the world, in more ways that we can think of. It has also...
July 23,2020 READ MORE
Engaged workforce can make all the difference during Covid
The year 2020 has been very unpredictable. With the Coronavirus pandemic touching millions, countries have been forced to...
July 16,2020 READ MORE
Content Marketing in the Covid era
Content marketing has emerged as one the powerful tools of brand building in today’s era. According to the...
July 09,2020 READ MORE
‘Moment Marketing’ for that extra zing!
There are numerous marketing tactics that have been around for years. Some of these tactics work well for...
July 02,2020 READ MORE
Startups and Reputation Management
About a decade ago, the online business was still in its early days. Digital marketing was still new...
June 25,2020 READ MORE
Employees as Brand Advocates
When an organisation thinks about marketing or brand building, it takes into account its customers, partners, and other...
June 18,2020 READ MORE
Decoding the leadership styles
An organisation has a number of leaders across levels and it is the leaders who lead the way...
June 11,2020 READ MORE
How PR and marketing can help startups sail through the Covid crisis
The year 2020 has been totally unexpected with billions forced to stay home for weeks. The Covid 19...
June 04,2020 READ MORE
Social media strategy: Blunders to avoid
Social media presence has become integral for brands, irrespective of their size or industry. Whether is a new...
May 28,2020 READ MORE
Social media can work well for B2B brands too!
If we spend time analysing successful brand campaigns on social media, it can be easily observed that the...
May 21,2020 READ MORE
Customers as brand advocates
We live in hyper-competitive times with numerous brands trying to capture the attention of the customers. With social...
May 14,2020 READ MORE