Articles by Anindita Gupta

In today’s fast-paced and interconnected world, effective communication has become more critical than ever. Public relations professionals play a crucial role in establishing and maintaining…

In a transformative shift, women consultancy leaders in India are defying gender norms and making remarkable strides across various sectors. From startups and corporates to…

Public Relations (PR) is a critical component of the success of any company. PR is the practice of preserving and enhancing an organisation’s, brand’s, or…

Being a good leader takes a lot more than just the willingness, opportunity, and talent to lead. It takes integrity, people skills, empathy, and vision,…

Personal Branding, has begun to occupy an important place in today’s world.  From business to personal circles, an individual’s perception can make or break his…

Reputation damage is a risk for all those in the public eye and is almost unavoidable for any individual or organisation with a global, online…

Right through March 2020, the everyday life of people changed from normal to extraordinary around the globe. Everyone seems to be more concerned about their…