Articles by Jyotsna Nanda Dash

Demands and scrutiny. That’s the daily reality of public relations (PR) professionals. They craft the image, manage crises, and safeguard the reputation of organisations. In…

Public Relations is shedding its one-sided reputation. Static press releases are giving way to a more dynamic approach, where audiences aren’t just informed, they’re actively…

In today’s hyper-connected world, the line between domestic and international communication has blurred. Geopolitics, once a seemingly esoteric field, has become an essential skill for…

The information age has ushered in a content deluge. Every company vies for a sliver of attention in a digital sea overflowing with press releases,…

The digital age has transformed crisis communication into a global phenomenon. Information travels at lightning speed, crossing borders and igniting public outrage across continents. Businesses…

Influencer marketing has become a juggernaut in the marketing landscape and a lot has already been in the media in the recent past. With its…

Remember that childhood game of telephone? A whispered message morphs into something nonsensical by the end of the line. That’s the danger of a one-size-fits-all…

The Indian PR landscape is undergoing a metamorphosis. Gone are the days of press releases and one-way communication. Today’s PR professional is a multifaceted storyteller,…