Does your PR campaign pass the IT Act?
A good public relations campaign makes the audience introspect, think and act. It makes you look inside yourself and...
May 07,2024 READ MORE
Nikhil Dey
See It To Be It
“If you can’t see it, it’s hard to be it” was a line that came up a few...
April 30,2024 READ MORE
Say yes and surprise yourself
I was asked to make a presentation on a topic that I felt I did not have adequate...
April 23,2024 READ MORE
Collaboration is a different currency
In the last 25 years of consultancy life, in different ways and at different times, the same conversation...
April 16,2024 READ MORE
Inner Movement Metrics. Can IMM replace AVE?
From likes and shares, to share of voice and the dreaded AVE (Advertising Value Equivalent), the PR industry...
April 09,2024 READ MORE
The Ping-Pong Effect
I had gone to Mumbai for a workshop last week. After lunch in our office cafeteria, as I...
April 02,2024 READ MORE
“I appreciate you…” Appreciative Inquiry (AI) that works wonders
Appreciative Inquiry is a phrase I heard last week, that seemed to be worthy of further enquiry. Before...
March 26,2024 READ MORE
Do I have something useful to say?
After 264 weeks of writing and publishing on LinkedIn, this morning, when I was out for my walk,...
March 19,2024 READ MORE
How many meetings are too many?
Three different things happened last week that underlined the importance of creating space for a meeting of minds. They...
March 12,2024 READ MORE
Is it time to add some Soft PoweR in PR?
I had the pleasure and privilege of attending #RTSPECTRA last week. Apart from meeting old friends and making...
March 05,2024 READ MORE
Familiarity breeds Contentment
Life is full of paradoxes. “Familiarity breeds contempt” and “Familiarity breeds Contentment” both hold true. Over the last...
February 27,2024 READ MORE
My Take On Mistakes
Mistakes are perfectly okay if you don’t miss the opportunity to take something away from them. I made...
February 20,2024 READ MORE