Views July 16,2024
Having been a part of the Public Relations/Corporate Communications fraternity for more than two decades, I can very well claim without sounding boastful that my generation has experienced the best of this world –...
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It is heartening to see how organisations today are taking measures to create a diverse, equitable and inclusive...
June 28,2022 READ MORE
A corporate brand’s public relations strategy can benefit considerably by using Twitter as it gives the business the...
January 09,2019 READ MORE
It is good to see that majority of brands, today, have woken up to the importance of social...
December 19,2018 READ MORE
It is unfortunate that Corporate Communications has traditionally been treated as a stepchild in the corporate structure so...
December 12,2018 READ MORE
One of the biggest challenges faced by a PR professional is to train/prepare the company spokesperson/s for media...
November 28,2018 READ MORE
A Corporate Communications professional is expected to be an expert in writing skills, social media techniques, and public...
November 21,2018 READ MORE
The basic definition of Public Relations, as we see it, is to put forth a positive message or...
November 08,2018 READ MORE
Having served as the PR lead of some renowned brands, I have had the fortune of being the...
October 31,2018 READ MORE
Public relations isn’t only about keeping your brand in the media spotlight; it’s also about keeping this spotlight...
October 24,2018 READ MORE
As a PR professional, I have always laid emphasis on integrity while undertaking my professional duties. While it...
October 17,2018 READ MORE
For any Public Relations professional, it is a natural progression to be groomed and turned into the spokesperson...
October 10,2018 READ MORE
Often, it is a challenge to explain what public relations is all about and what we PR professionals...
October 03,2018 READ MORE