Articles by Shilpi Jain

In today’s interconnected, digital-first environment, the role of communication has fundamentally evolved. It is no longer the exclusive domain of corporate communication teams or designated…

Communication, the lifeblood of human interaction, has evolved in profound ways over centuries – from the rhythmic beat of tribal drums to the seamless ping…

Effective communication is the cornerstone of personal, professional, and organisational success. Whether it’s a one-on-one conversation, a team meeting, or a public announcement, the goal…

In the early stages of a professional journey, technical expertise, domain knowledge often defines success. Often priority and promotions are accorded to those with skillsets…

It’s not always about one-language… In a country as diverse as India, attempting to drive change using only mainstream language is like trying to make…

In today’s hyper-connected digital landscape, measuring the effectiveness of communication allows organisations to determine if their efforts are resonating with intended audiences. It moves communication…

A regular Monday morning at the office. Preparations for a high-stakes pitch going on full swing. Slides? Check. Data? Plenty. Strategy? Solid. Yet it was…

Let’s face it – many of us treat the word no like it’s a swear word. We dodge it, sugar-coat it, or whisper it like…

In a world where Gen Z has more Instagram followers than your CEO, communication is no longer a nice-to-have – it’s a must-have. The way…

In today’s fast-paced digital age, where every brand, individual, or organisation is vying for attention, the symbiotic relationship between content and communication is more crucial…