Articles by Sulagna Pal

In an era where artificial intelligence has made remarkable strides, from automating routine tasks to simulating human-like conversations, the notion of AI encroaching upon various…

Organisations are modifying their business models and approach towards Public Relations (PR) and Marcomm (marketing communications). Here, technology has a great deal of importance and…

Since the pandemic hit, it was clear that there will be unforeseen challenges across sectors. However, the startups managed to navigate through this turmoil in…

Often people don’t understand the term Public Relations (PR) as it continues to have multiple definitions and jargons attached to it. But, to put it…