Startup PR vs. Legacy Brand PR: Why the Rules Are Completely Different
One of the most common misalignments I encounter when taking on a new client is the assumption that...
June 22,2026 READ MORE
Elevate Excellence
Practise What You Preach: Why PR Professionals Make the Worst Clients of Themselves
Here is an industry irony that never gets talked about enough: the professionals who make their living building...
June 15,2026 READ MORE
The Perfect Pitch: Why Most PR Professionals Have Never Actually Written One
I want to start with a confession. In my first two years of PR, I wrote hundreds of...
June 08,2026 READ MORE
The Future of PR: Smaller Teams, Sharper Thinking, Higher Stakes
If I had to describe what the PR industry will look like in a decade, this is what...
May 25,2026 READ MORE
ESG Communications: Where Genuine Impact Ends and Greenwashing Begins
The most fashionable phrase in corporate communications over the past five years has been ‘our commitment to sustainability.’...
May 18,2026 READ MORE
The Influencer Economy’s Dirty Secret: Why Authenticity is Non-Negotiable
By Honey K Bhargava I was an early sceptic of influencer marketing. Not because I didn’t understand the...
May 12,2026 READ MORE
Social Media is Not a Channel. It’s a Mirror.
I cannot count the number of client briefs I have received that say some version of: ‘We need...
April 20,2026 READ MORE
Measurement is Not an Afterthought: The Case for Outcomes-Led PR
There is a meeting I have had more times than I can count. It happens at the end...
April 13,2026 READ MORE
The CEO Who Communicates: Why Leadership Voice is a Competitive Advantage
Some of the most decisive competitive advantages I have seen companies build have had nothing to do with...
April 06,2026 READ MORE
Why Indian PR Needs to Stop Underselling Itself — Right Now
I want to address something that has bothered me deeply for the better part of two decades: the...
March 30,2026 READ MORE
The Age of the Accidental Journalist: How UGC is Rewriting Media Relations
When I started out in PR, the media landscape was relatively contained. You had print, broadcast, and a...
March 23,2026 READ MORE
Dear Client: Here’s What Your PR Consultancy Is Afraid to Tell You
Eighteen years of consultancy life, consulting life, and hybrid-everything life has taught me one uncomfortable truth: PR professionals...
March 16,2026 READ MORE