Why Indian PR Needs to Stop Underselling Itself — Right Now
I want to address something that has bothered me deeply for the better part of two decades: the...
March 30,2026 READ MORE
Elevate Excellence
The Age of the Accidental Journalist: How UGC is Rewriting Media Relations
When I started out in PR, the media landscape was relatively contained. You had print, broadcast, and a...
March 23,2026 READ MORE
Dear Client: Here’s What Your PR Consultancy Is Afraid to Tell You
Eighteen years of consultancy life, consulting life, and hybrid-everything life has taught me one uncomfortable truth: PR professionals...
March 16,2026 READ MORE
Why Most Brand Crises Are Actually Self-Inflicted Wounds
I have managed crises for pharmaceutical companies, fintech startups, legacy conglomerates, and D2C brands. And after eighteen years...
March 09,2026 READ MORE
The Press Release is Dead. Long Live the Story
I remember the exact moment I stopped believing in press releases as a primary tool. I had sent...
March 02,2026 READ MORE
Stop Calling It ‘Spin’: PR is Strategy, Not Smokescreens
Eighteen years in this industry and I still wince every time someone introduces me at a party as...
February 23,2026 READ MORE
Excellence Beyond Apologies: The Rise of Reparative Reputation Management
Apologies used to be the peak of crisis excellence. Today, they are only the beginning. Modern stakeholders demand...
February 16,2026 READ MORE
The New Gold Standard: Excellence Through Data-Backed Storytelling
Storytelling has always been central to PR excellence. But today, stories without substance are fragile. The new gold...
February 09,2026 READ MORE
Reputation Excellence in the Era of Employee Whistle Culture
One leaked email. One anonymous post. One internal screenshot. Today, excellence in reputation management must account for a...
February 02,2026 READ MORE
The Rise of Silent Excellence: Why Low-Visibility Brands Are Winning Trust Faster
In an era obsessed with virality, a quiet revolution is reshaping excellence in PR. Some of the most...
January 27,2026 READ MORE
Excellence in the Age of Algorithmic Reputation: When AI Shapes Public Perception
Excellence in reputation management has quietly entered a new era—one where algorithms often form opinions before humans do....
January 19,2026 READ MORE
The Career Longevity Blueprint – Thriving Across Decades in PR
Building a fulfilling, sustainable PR career that spans decades rather than burning out within years requires strategic planning,...
January 12,2026 READ MORE