The Podcast Revolution Nobody in PR is Fully Exploiting Yet
In 2024, India crossed 500 million podcast listeners. The global podcast market is growing at a rate that...
July 13,2026 READ MORE
Elevate Excellence
Internal Communications: The Most Neglected Discipline in the Building
Every organisation has an internal audience that is simultaneously its most critical and most chronically underserved stakeholder group....
July 06,2026 READ MORE
The Niche Media Revolution: Why Tier-Two Publications Are Winning the Trust War
I want to challenge one of the most persistent status symbols in PR: the national broadsheet hit. The...
June 29,2026 READ MORE
Startup PR vs. Legacy Brand PR: Why the Rules Are Completely Different
One of the most common misalignments I encounter when taking on a new client is the assumption that...
June 22,2026 READ MORE
Practise What You Preach: Why PR Professionals Make the Worst Clients of Themselves
Here is an industry irony that never gets talked about enough: the professionals who make their living building...
June 15,2026 READ MORE
The Perfect Pitch: Why Most PR Professionals Have Never Actually Written One
I want to start with a confession. In my first two years of PR, I wrote hundreds of...
June 08,2026 READ MORE
The Future of PR: Smaller Teams, Sharper Thinking, Higher Stakes
If I had to describe what the PR industry will look like in a decade, this is what...
May 25,2026 READ MORE
ESG Communications: Where Genuine Impact Ends and Greenwashing Begins
The most fashionable phrase in corporate communications over the past five years has been ‘our commitment to sustainability.’...
May 18,2026 READ MORE
The Influencer Economy’s Dirty Secret: Why Authenticity is Non-Negotiable
By Honey K Bhargava I was an early sceptic of influencer marketing. Not because I didn’t understand the...
May 12,2026 READ MORE
Social Media is Not a Channel. It’s a Mirror.
I cannot count the number of client briefs I have received that say some version of: ‘We need...
April 20,2026 READ MORE
Measurement is Not an Afterthought: The Case for Outcomes-Led PR
There is a meeting I have had more times than I can count. It happens at the end...
April 13,2026 READ MORE
The CEO Who Communicates: Why Leadership Voice is a Competitive Advantage
Some of the most decisive competitive advantages I have seen companies build have had nothing to do with...
April 06,2026 READ MORE