What role does Public Relations play in the hospitality industry?
We all know hospitality is a highly competitive field which thrives to a great extent on effective public...
September 05,2018 READ MORE
Little Joys
Why is Corporate Communication vital?
For a lay person, communication means talking to one another, but when we talk about communication at corporate...
August 29,2018 READ MORE
How to put together an effective PR strategy?
While Public Relations has finally been recognised as an important arm of any business organisation, it is unfortunate...
August 22,2018 READ MORE
Public Relations – A vital component in Marketing Strategy
The term Marketing Communications has been coined as an outcome of the combination of Marketing and Public Relations,...
August 15,2018 READ MORE
How bad Public Relations can Damage a Brand
The primary task entrusted upon a PR resource is to keep a company’s image clean and positive and,...
August 08,2018 READ MORE
Traits for becoming a successful communications professional
It is not easy to excel as a communications expert. However, there are certain characteristics by honing which...
August 01,2018 READ MORE
Importance of Media Relations
Modern era is the one of start-ups where everyday one hears of a new venture being launched. Some...
July 25,2018 READ MORE
Public Relations for start-ups
Corporate sector has never ever been so open, agile and vibrant, the way we see it now. Modern...
July 18,2018 READ MORE
Creating a personal brand to succeed
It would not be incorrect to say that personal branding is as important as a corporate brand. In...
July 11,2018 READ MORE
Is traditional PR fading in the digital era?
The emergence of digital era and the evolution of internet, have dramatically revolutionised functioning across the industries. Naturally...
July 04,2018 READ MORE
Creativity at the helm of Public Relations
We, as Public Relations professionals, are often projected as the ones whose job is to magnify creative ideas...
June 27,2018 READ MORE
Challenges faced by hospitality communicators
Having been the Communications Lead with a couple of prestigious hotel brands has been a roller coaster ride...
June 20,2018 READ MORE