Marketers! PR just made its way to the bottom of the funnel!
The Big Revelation – Gartner’s Top Predictions to Inform 2026 Comms Strategies announces that by 2027, the mass...
April 01,2026 READ MORE
Masala Mindset
Paying to Unlearn? It’s the Evolutionary Tax
We carry so much accumulated sediment on our backs. Layers of beliefs built over years. Childhood rules about...
March 25,2026 READ MORE
Over(whelmed) and Out! Never Ever!
There’s goodness around and, somewhere, it promises a complete overhaul and elevation of the Indian socio-economic fabric. Yet,...
March 18,2026 READ MORE
Why GCC 4.0 Demands a Chief Storyteller
I was never a fan of the word Storyteller. LinkedIn is already overcrowded with it as many use...
March 04,2026 READ MORE
The Price of Evolution Is Letting Go
Standing on the edge of a bungee platform, I understood something that no boardroom meeting or leadership book...
February 25,2026 READ MORE
AI and the Collapse of India’s Employment Pyramid
By now, every panel discussion and boardroom debate has echoed the same question: Is AI taking jobs or...
February 18,2026 READ MORE
Layoffs to Learning: AI, Anxiety and the Future of Work
I am in Hyderabad’s Hitec City, these days and I am ‘literally’ in the center of the IT,...
February 11,2026 READ MORE
A Day in the Life of a Gen AI Marketing Team
For the first time in our lives as marketers, we know we are not shooting in the dark....
February 04,2026 READ MORE
GCCs: Why Storytelling Will Define Their Next Growth Phase
The Union Budget 2026 conversations have boldly clarified where India wants its next phase of growth to come...
January 28,2026 READ MORE
BCG Matrix on India’s Economy and Self-Respect
GCCs, Startups, Manufacturing, SMBs: The Truth We’re Missing I have been traveling to Tier 1 and Tier 2...
January 21,2026 READ MORE
What’s Your Brand Sun Sign?
January has a peculiar power. It turns rational, fully grown adults into part-time astrologers. People who would never...
January 14,2026 READ MORE
From Resolutions to Readiness: Smarter Ways to Enter 2026
As the clock hits 12, every human is rekindled with an optimism and enthusiasm that the 365 days...
January 07,2026 READ MORE