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We live in the era of convenience. For the end consumer. Not necessarily the service provider and their...

February 06,2025 READ MORE

Which set do you fall into – the set that dreams of somehow becoming very very rich or...

January 29,2025 READ MORE

I am 42 years old. At least once everyday I feel like I have been transported into a...

January 22,2025 READ MORE

A few years ago, when one of the younger minded brand managers requested the consultancy on record to...

January 15,2025 READ MORE

Do you recall the Cadbury 5 star ‘do nothing’ ads? The famous originals featured ‘beta Ramesh’ and ‘beta...

January 08,2025 READ MORE

We have come a long way since companies discouraged employees from engaging for monetary remuneration anywhere else in...

December 26,2024 READ MORE

Back in 2016 while on holiday with my cousin in Paris, she faced the familiar conundrum of not...

December 18,2024 READ MORE

Artificial intelligence can recognise and generate images. It can also understand and respond in voice. Why stop there?...

December 11,2024 READ MORE

To be rich and famous are arguably the most fundamental of human desires – serving as the north-stars...

December 04,2024 READ MORE

Do you remember the famous ‘sell me this pen’ scene from the 2013 film, ‘ The Wolf of...

November 06,2024 READ MORE

Why are attention spans diminishing? If you say, “too many distractions”, well you are right. But, let’s dig...

October 30,2024 READ MORE

If asked to pick the most transformative gift the internet has given humanity, I would say it is...

October 22,2024 READ MORE