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The advent of digital technologies is making the return on investment (ROI) of every element of the advertising...

May 01,2024 READ MORE

The digital age has re-imagined the very fabric of business ushering in an era of unprecedented growth and...

April 24,2024 READ MORE

The acceleration of technological advancements and digitisation is making companies around the globe scramble to get equipped for...

April 17,2024 READ MORE

Most mentions of Gen Z tend to be clubbed with millennials. Several research reports from notable authorities do...

April 10,2024 READ MORE

Customer trust is key to driving business success. There were times when trust could be fortified with endorsements,...

April 03,2024 READ MORE

I was introduced to the technicalities of operating a SLR camera back when I was pursuing post graduation...

March 27,2024 READ MORE

Generation X was named after a book. Author Douglas Coupland’s 1991 novel, Generation X: Tales for an Accelerated...

March 20,2024 READ MORE

When Facebook validated ‘it’s complicated’ as a relationship status back in the mid 2000s, it was an amusing...

March 13,2024 READ MORE

This is arguably the most dramatic of changes to hit brand building and marketing as a domain, in...

March 06,2024 READ MORE

I am a product of 20 years of mainline advertising consultancy experience. However, in the last 3-4 odd...

February 28,2024 READ MORE

To quote American Blues Musician, who goes by the stage name Little Axe, “If you want loyalty, get...

February 21,2024 READ MORE

The year was 2010. I was working at Publicis India in their Mumbai office. The planning lead there...

February 14,2024 READ MORE