When thinking has to be ‘inside the box’
When communications teams are challenged to deliver a creative solution, it’s often phrased this way, “Please think out-of-the-box.”...
November 20,2024 READ MORE
Shifting Sands
The art of asking questions
Recently, I attended a ‘question-storming’ meeting for one of our healthcare clients. Our aim was to create a...
November 06,2024 READ MORE
The hard work of making it look easy
When I led marketing and communications for an oncology diagnostic company, the CEO used to ask me regularly,...
October 23,2024 READ MORE
The ‘don’ts’ when building reputation
There are many ‘dos’ when building reputation; indeed, Shifting Sands is dedicated to creating the mindset and skills...
October 09,2024 READ MORE
Unreasonable excellence
Last month, we spent a few days with friends in Bordeaux, France who 20 years ago turned a...
September 25,2024 READ MORE
Opportunities and the one for healthcare right now
The inventor Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls...
September 11,2024 READ MORE
About Risk
My daughter who works in communications at a leading global financial institution recently had a conversation with a...
August 28,2024 READ MORE
Building Reputation from the Inside Out
A world-class reputation begins with a world-class communications function comprising of thoughtful professionals who learn from the past,...
August 14,2024 READ MORE
Think Attraction Not Promotion In An Attention Economy
The amount of information coming at people today from all lines of sight is unprecedented. With this volume...
July 31,2024 READ MORE
In Building Reputation and Relationships – The Story is an Art
AI may be transforming the Public Relations landscape but what sets companies apart is understanding that data without...
July 17,2024 READ MORE
Building Reputation From The Inside
Have you ever wondered how communicators at companies with strong, positive reputations built these positions and usually managed...
July 03,2024 READ MORE
Lessons from Behavioral Economics and Psychology
A few years ago, I read Misbehaving by behavioral economist and Nobel Prize winner, Richard Thaler. Far from...
June 19,2024 READ MORE