Communications in the Age of Attention Deficits: The Three-Second Challenge
One of the main issues facing modern communicators is the sheer volume of information that needs to be...
December 26,2024 READ MORE
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Diversity and Inclusion in Corporate Communication
In today’s interconnected world, diversity and inclusion (D&I) are no longer just buzzwords; they are crucial principles for...
December 19,2024 READ MORE
The role of communications in nurturing the culture of a company!
I really loved the campaign done by the legendary adman Piyush Pandey for a leading paint company themed...
December 18,2024 READ MORE
From Inbox to Impact: How to Craft Newsletters That Build Trust and Drive Results
In the world of digital marketing, email newsletters remain a cornerstone of personal branding and reputation management. Building...
December 18,2024 READ MORE
Any Publicity is good Publicity? Well, certainly #NOMadam for PR!
Recently, the Yes Madam controversy has sparked widespread debate, not just about the brand’s actions but also the...
December 12,2024 READ MORE
Improvise – Unconventional Career Advice from an unlikely CEO
This book, highly recommended by fellow professionals, was written by a seasoned PR veteran nearly a decade ago...
December 11,2024 READ MORE
The Fine Line Between Creative PR and Brand Backlash: Lessons from the Yes Madam Controversy
In an age where a single tweet can make or break reputations, brands are increasingly walking a tightrope...
December 11,2024 READ MORE
What Reputation Management Lacks?
Look at the current crises emanating from the United States government’s (DOJ) decision on an Indian businessman or...
December 04,2024 READ MORE
The Evolution of Crisis Communication in the AI Era
Information flow in today’s digital age is ongoing, making companies vulnerable in handling crises. Therefore, organisations now have...
December 04,2024 READ MORE
“Spark” – A Glorious Celebration of India’s PR Pioneers
“Spark” isn’t just a book; it’s an anthem for the Indian public relations fraternity. Edited by Amith Prabhu...
November 25,2024 READ MORE
Smart PR: How Data Unlocks Personalised Engagement and Better ROI
Using Data to Measure Success and Create Personalised Communication In today’s fast-paced world, public relations (PR) have evolved...
November 21,2024 READ MORE
Building Trust in a Data-Driven World: Navigating Data Ethics and Transparency
In today’s digital era, data is the new currency. Companies use it to tailor marketing strategies, improve services,...
November 14,2024 READ MORE