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What strikes me first when I think of the word ‘Culture’ is a mindset that is shaped over a period of time with collective manifestations…

We all are aware of thousands of stereotypes that exist in the corporate work culture and thanks to Covid19, many of these are being challenged…

The communication business is rapidly growing. As the competition becomes fierce, it becomes vital to brand yourself original. In an age where many PR consultancies…

There has been a lot of debate on whether paid / surrogate spaces for Corporates in various editorial sections of the media is good or…

The festive season is upon us. ‘Dussehra’ and ‘Karva Chauth’ have just gone by and Diwali is on the anvil. Christmas and New Year are…

At the second edition of SPECTRA (a reputation management conference) I witnessed an interesting session with Harish Bhat, the Brand Custodian at Tata Sons. After…

A good story can create emotions and feelings within oneself and is the most powerful tool to introduce ideas into the world. Storytelling is the…

A few years ago, when I was asked about the strategies to target the digitally viable communities for one of the pivotal projects, I argued…

This is the second part of a two-part story. Read the first part here. Changing Market Dynamics Besides having a regular input and output team,…

Byju’s has currently put on hold its advertisements featuring Shah Rukh Khan after the controversy surrounding Shah Rukh’s son, Aryan Khan broke out. Junior Khan was…