Treading on the extraordinary path of Public Relations
Life can take us on unexpected journeys, and for me, it all began with a move from Calcutta...
August 02,2023 READ MORE
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The power of data-driven marketing in India retail
Data is the new oil and it has been at marketers’ fingertips for a while now, transforming the...
July 26,2023 READ MORE
AI in communications: Unveiling opportunities and challenges for communications professionals
The rise of Artificial Intelligence (AI) has ushered in a new era for industries worldwide, and the field...
July 26,2023 READ MORE
Innovative Strategies for Modern Public Relations
Embrace innovative strategies that transcend traditional PR approaches to captivate audiences, engage stakeholders, and build meaningful relationships in...
July 12,2023 READ MORE
Communicate with Purpose: Building Stronger Connections through Effective Public Relations
In today’s fast-paced and interconnected world, effective communication has become more critical than ever. Public relations professionals play...
July 12,2023 READ MORE
Enhancing Corporate Communications through Scrum: A winning approach
Effective communication lies at the heart of successful organisations. In today’s fast-paced and dynamic business world, having a...
July 12,2023 READ MORE
A Tryst With AI: A Communications Professionals’ Journey
As Microsoft CEO Satya Nadella puts it, technology is a double-edged sword: it can liberate the workforce and...
July 07,2023 READ MORE
Zero To Viral
Driven by my fascination with successful creators and their ability to construct thriving business models, I delved into...
July 05,2023 READ MORE
The partnership that changed India’s cricketing destiny
“I joined my captain at the fall of the eighth wicket at the score of 140. Even as...
June 29,2023 READ MORE
Being Thankful In A Thankless Profession
“Ours is the most thankless profession.” Over the decades, the above line has been felt and / or...
June 28,2023 READ MORE
The Digital Advantage: Harnessing the Power of Riveting Narratives
Came across a quote – “The decent method you follow is better than the perfect method you quit”....
June 28,2023 READ MORE
The Alchemy of Communication: Blending Facts and Stories for Lasting Impact
In the realm of communication, the age-old debate of facts versus stories has persisted. Humans are naturally drawn...
June 28,2023 READ MORE