Zero To Viral
Driven by my fascination with successful creators and their ability to construct thriving business models, I delved into...
July 05,2023 READ MORE
Views
The partnership that changed India’s cricketing destiny
“I joined my captain at the fall of the eighth wicket at the score of 140. Even as...
June 29,2023 READ MORE
Being Thankful In A Thankless Profession
“Ours is the most thankless profession.” Over the decades, the above line has been felt and / or...
June 28,2023 READ MORE
The Digital Advantage: Harnessing the Power of Riveting Narratives
Came across a quote – “The decent method you follow is better than the perfect method you quit”....
June 28,2023 READ MORE
The Alchemy of Communication: Blending Facts and Stories for Lasting Impact
In the realm of communication, the age-old debate of facts versus stories has persisted. Humans are naturally drawn...
June 28,2023 READ MORE
Invoking Corporate Social Responsibility (CSR) quotient for all the right reasons
The recent Balasore Train tragedy, among other things, brought to the fore the importance and significance of Corporate...
June 22,2023 READ MORE
The Global Complexities of DEI Communications
There is no one standard approach to diversity, equity and inclusion (DEI) communications. The complexities and cultural nuances...
June 21,2023 READ MORE
The Power of PR: It’s More Than Just a Magic Wand
PR may seem like a magic wand that can automatically make your brand go viral, but that’s far...
June 21,2023 READ MORE
Crafting the perfect pitch
How boring it is to create a press release and then disseminate to get some small coverage in...
June 21,2023 READ MORE
Crafting Memorable Communication Campaigns: The Seven Golden Principles
In today’s fast-paced and highly competitive business environment, the success of a communications campaign depends on its ability...
June 15,2023 READ MORE
Ethics of PR: Balancing Business Goals with Truthfulness & Transparency
Have you ever been entangled in a dilemma where truth, transparency, and business goals have stood face to...
June 14,2023 READ MORE
AMEC Summit 2023
Each year, professionals from the field of public relations, consulting and communication measurement gather at the renowned annual...
June 14,2023 READ MORE