The Importance of Neuromarketing on Global Applications (Part II)
Read Part 1 – to link Walking through a bustling marketplace in Marrakesh, the vibrant colours of spices,...
July 18,2024 READ MORE
Writer’s Vault
The Importance of Neuromarketing on Global Applications (Part I)
In the ever-evolving landscape of marketing, understanding consumer behaviour at a deeper level has become paramount. Neuromarketing, the...
July 11,2024 READ MORE
The Importance of Self-Awareness in Executive Leadership
In the fast-paced and complex world of executive leadership, the ability to understand and manage oneself is not...
July 04,2024 READ MORE
Elevating Leadership – The Strategic Impact of Coaching in Modern Organisations
Visualise this – in the bustling heart of a leading tech firm, an executive (let’s call her Emily)...
June 27,2024 READ MORE
The Metamorphosis of CMOs-Evolution and Future Horizons
In the dynamic landscape of business, the role of Chief Marketing Officer (CMO) has undergone a remarkable transformation...
June 20,2024 READ MORE
With Great Power Comes Greater Responsibility: Ethical AI in Marketing
Let me try to tell this via a story with some fictitious characters. In the bustling city of...
June 13,2024 READ MORE
The Ripple Effect – How Self-Aware Leaders Create Positive Workplace Cultures
When I started my career journey, I am grateful that I got to learn not only these 5...
June 06,2024 READ MORE
People are more than 10 Digits on your Mobile – The Art of cultivating Relationships
Build your unique currency. Be it staying relevant, trust, empathy, diversity…anything that forms the foundation to your culture...
May 30,2024 READ MORE
Top Six Ways Empathy is a Catalyst for Effective Leadership
In my ongoing journey of doing my PCC (Level 2) from ICF, I have been studying deeper aspects...
May 23,2024 READ MORE
Intelligence to Emotional Intelligence- Importance of this journey
Recently I completed reading the ready reckoner on Emotional Intelligence by Daniel Goleman. One of the best reads...
May 16,2024 READ MORE
Collaborative Working – Complexity in the Simplicity
One of the seemingly simplest yet the most complex. I faced this first in my corporate life when...
May 09,2024 READ MORE