The invaluable relationship nurturing mindset

Long back in life after my holy thread ceremony in Lucknow, everyone came to me with gifts and blessings. My grandfather was the only one who came to me empty handed. He smiled and blessed me and whispered in my ears a magical mantra which has helped me all my life. He said “Relationships are like flower gardens. They are not wild but tended. As long as you look after them, weed them, prune them, they are a delight to visit. If you don’t, visiting them is an unpleasant experience. There are weeds everywhere, flowers don’t bloom and often you stomp onto something which is not so good”. Since then, I have been a genuine gardener of all my relationship gardens including the current era of transactional relationships. 

Network today is indeed as valuable as net worth. Even in business it creates a deeper bond, provided the basics are correct and the client gets the best-in-class service. Cultivating and nurturing a relationship nurturing mindset is not easy as it stumbles and falls if there is no genuineness. In fact, this is one invaluable mindset which can work wonders in your progress path but can damage relationships beyond repair if the mindset has not settled well in your heart and mind.

Here are some fundamental steps you will need to take to make this mindset settle down well in your mind, heart, actions and personality.

Understand what building relationships mean

Relationship building is creation of a bond, connect and a sense of belonging with another human being. Marketing aims to establish customer relationships and PR media relationships. But relationships are easier to create in the personal space. Some examples include BFFs, relatives etc. But creating business relationships are more difficult, because the basic bond of your relationship is financial. Providing products or services at a price

Before evolving to this mindset conduct a self-audit

Before you even attempt to evolve to a relationship nurturing mindset do a self-audit about your nature. Especially your hard wiring and natural nature. If for example you are egoistic by nature, it would be almost impossible to evolve to this mindset as it is about accepting views of others and active listening. So that your self-audit is not biased, do use a mindset buddy to help you analyse yourself so that your next steps are well thought out.

Be ready to change and invest time

Change of mindset takes effort and time. Reorganise your life to accommodate this new commitment. Action is the key visible demonstrator of any strategy. Change is strategic but visible change is how you react to situations differently. How you approach human beings and how you handle them with a new mindset. Your behaviour then triggers better reactions. Your ship moves differently to reach your altered destinations.

Build trust to nurture relationships better

It the world we live in today, trust building is critical, especially if you are looking at developing relationships. People take time to trust another person because especially in India today most relationships are transactional and created to take unfair advantages. What you get from someone else is the main driver of any relationship. Trust comes from creating positive moments of truth during your interaction and relationship experiences.

Imbibe the big ‘G’ in yourself

Today a rare quality, genuineness really stands out and creates better relationships therefore known as the big ‘G’. Be real and be genuine. Trust is built deeper and more long term. Empathise with and understand the person you want to create a relationship with. Live up to what you say. Become reliable. Genuinely give what you do for the person you want to create and nurture your relationship with, your best shot. It works!

Avoid conflicts. Pre-empt them. A nurturing relationship mindset needs you to continuously be at it. Its like watering a flower patch in your garden.

“A good partnership is like a healthy tree – it requires strong roots, constant care, and shared nourishment.” – Anonymous


The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Amitesh Banerjee
Amitesh is a seasoned positive integrated communications disruptor with several years of multi- country/multi- domain experience. He has worked for reputed organisations in senior leadership positions including JWT, ITC, New Zealand Dairy Board, Seychelles Marketing Board, Perfect Relations, Genesis BCW, Adfactors, Della Group, H+K Strategies among others. Amitesh is Senior Vice President of Beanstalk Asia- a leading Integrated Marketing Communications firm.

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