The Experience Economy
Life is all about experiences. Public Relations is moving towards being Experience Management. The world is rapidly changing...
May 16,2016 READ MORE
Amith Prabhu
How to be more professional in one of the most exciting professions?
I have always believed that to become smarter in life, hang out with people smarter than you. It...
May 09,2016 READ MORE
Our Time Is Now
Public Relations as a profession has come of age in India. Several leading consultancies are celebrating their silver...
May 02,2016 READ MORE
Research in Marketing Communications
Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various...
February 12,2016 READ MORE