Articles by Amith Prabhu

By the middle of this month we would be in the 20th week of the year and so much has happened from the time we…

I mentioned in the previous chapter that I would talk about the job change process in this one. I was part of the pioneering batch…

This chapter is about two men who have had a considerable influence in shaping my early days as a professional. Amit Misra was impressed by…

Well, the Mumbai office was a different ball game. In Bangalore we were around 10 men and 10 women. In Mumbai there were 40 women…

We are all amid an unprecedented time. It’s especially tough for those in Public Relations because now is when the need for communications is heightened…

Dear Chief Communications Officer and Chief Marketing Officer, These are the toughest times of our lifetime ever. Things may get tougher in the future. We…

It was Tuesday, January 2nd and we were all back at work after taking some time off at the year-end. I had celebrated my Christmas…

In my first year at Genesis Bangalore I largely worked on Hutch, TESCO HSC and Landmark Group. Towards the end of the year we won…

The HLL office was in Whitefield and the corporate campus was called Brookfield. Going to the client office was a picnic. A car had to…