Articles by Amith Prabhu

I have weird hobbies. I collect single malts despite being a teetotaller, author signed personalised books and foreign soaps that I religiously use for my…

The Reputation Today Power 50 list, which is a compilation of names of men and women in Public Relations is brought out after much research…

Finally, we have a year in which we organised three conclaves. Ever since, the social enterprise I co-created with my colleagues took off in late…

This column is about two things – a book review and my astonishment about a book that mesmerises from the word go. I try and…

When I began writing this column in 2013, I was not sure if I could write beyond a month. Thankfully, I have managed to continue…

In case you missed the launch of a board game at PRAXIS please check it out here. It is a great way to create more…

Recently I was invited by a corporate organisation to share my thoughts on the importance of social media for corporate brands and it got me…

This column is about two things… There are about five journalists from among many, that I am acquainted with, who attended PRAXIS last week in…

Last weekend over 700 public relations professionals descended on the Goan shores from India’s major metros to attend what is arguably the largest residential gathering…

Less than three years ago there was a new kid on the block in Indian PR consulting. Two quiet men joined by another partner started…