Articles by Amith Prabhu

For those familiar with PRAXIS, this year there is a superb replacement in the offing. The team has worked hard in the past few months…

What sets an organisation apart? Who makes an enterprise great? How are remarkable companies remembered? The responses to these questions can vary. In my humble…

In early April I wrote about REINVENTING Public Relations for the weeks ahead. As we move to the next quarter I build on the series to talk…

By the middle of this month we would be in the 20th week of the year and so much has happened from the time we…

I mentioned in the previous chapter that I would talk about the job change process in this one. I was part of the pioneering batch…

This chapter is about two men who have had a considerable influence in shaping my early days as a professional. Amit Misra was impressed by…

Well, the Mumbai office was a different ball game. In Bangalore we were around 10 men and 10 women. In Mumbai there were 40 women…

We are all amid an unprecedented time. It’s especially tough for those in Public Relations because now is when the need for communications is heightened…

Dear Chief Communications Officer and Chief Marketing Officer, These are the toughest times of our lifetime ever. Things may get tougher in the future. We…

It was Tuesday, January 2nd and we were all back at work after taking some time off at the year-end. I had celebrated my Christmas…