Articles by Ankoor Dasguupta

Labyrinth of Emotions

Happiness may be perceived in a variety of ways by people. For me, everything starts with balance and ends with control. The disparity between what…



The Marketing ‘Jenga’

There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to a promise that we make and how…




The Archery of Narratives

Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people will want to have because they may…




Best v/s Next

During my professional journey of past 19 years, of learning and unlearning and yet learning again, there are few things I deeply believe have helped…