Writer's Vault April 16,2026
Most recently in a panel discussion we were discussing good advertising vs bad advertising. It triggered me to pen my thoughts about Brand Love. I’d say when everything can be optimised, the only thing...
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Social media is not essential for business growth anymore, what matters is building trust, not chasing visibility. That’s...
April 09,2026 READ MORE
The OOH industry, one of India’s strongest traditional media segments, is projected to scale to USD 798 million...
April 02,2026 READ MORE
In most boardrooms, leadership is still assessed through visible markers, clarity of thought, decisiveness, strategic foresight. Yet, beneath...
March 26,2026 READ MORE
A powerful ship crossing a vast ocean during a storm. The vessel is equipped with the most advanced...
March 19,2026 READ MORE
This is a follow-up article on my earlier piece on communication that I wrote last week. So I...
March 12,2026 READ MORE
Imagine building a world-class airport with flawless architecture, cutting-edge aircraft, and the most advanced navigation systems but removing...
March 05,2026 READ MORE
I’d say, this article I am meaning to write about on the lines of rethinking infrastructure in an...
February 26,2026 READ MORE
I never thought the Artificial will someday become so much more important than the word original! There was...
February 19,2026 READ MORE
As we may be aware, in biology, metamorphosis is not a metaphor, it is a survival mechanism. An...
February 12,2026 READ MORE
I took some time thinking and crafting this topic. In nature, metamorphosis is never a one-time event. A...
February 06,2026 READ MORE
I’d say, if marketing is the voice of a company, PR could be the accent. You can say...
January 29,2026 READ MORE
Let me start by saying that Titles grant authority. Gravitas earns it. Watch an experienced pilot walk into...
January 21,2026 READ MORE