Articles by Dr. Ankoor Dasguupta

Imagine stepping into a luxury car dealership. As you walk in, you’re greeted by the subtle aroma of fine leather and a faint hint of…

Read Part 1 – to link Walking through a bustling marketplace in Marrakesh, the vibrant colours of spices, the enticing aromas of street food, and…

In the ever-evolving landscape of marketing, understanding consumer behaviour at a deeper level has become paramount. Neuromarketing, the intersection of neuroscience and marketing, has emerged…

In the fast-paced and complex world of executive leadership, the ability to understand and manage oneself is not just an advantage but a necessity. Self-awareness,…

Visualise this – in the bustling heart of a leading tech firm, an executive (let’s call her Emily) finds herself at a pivotal crossroads in…

In the dynamic landscape of business, the role of Chief Marketing Officer (CMO) has undergone a remarkable transformation over the past decade. I have witnessed…

Let me try to tell this via a story with some fictitious characters. In the bustling city of Tokyo, a marketing consultancy was preparing for…

When I started my career journey, I am grateful that I got to learn not only these 5 words but how to understand and put…

Build your unique currency. Be it staying relevant, trust, empathy, diversity…anything that forms the foundation to your culture and equity. Well, both! When I read…

In my ongoing journey of doing my PCC (Level 2) from ICF, I have been studying deeper aspects of values and practices that help us…