Articles by Devdarshan Chakrabortyy

Numbers have often been great proof points to support brand and corporate messages.  So, data has always been part of the stories told in any…

Let’s face it! If you are running an early stage startup, storytelling is pretty low down the pecking order of needs. Growth and customer acquisition…

Remember the crib sessions in the loo? Or those near the coffee vending machines while continuously looking over the shoulders to ensure nobody else but…

Think photo-journalism. Check out some of the best cover photos that are still embedded in our memories. The best are those that have now become…

Its counter-intuitive and needs a bit of creativity, courage and mind-training. I am sure that many of us do it consciously but its normal to…

I have said this before and will say it again…your stories are best told not by you but those who have been/will be impacted by…

Let’s get down to business right away as Jeff Bezos did as soon as he touched down in India! At each step he created news,…

What happens when in the New Year’s week, you get an attractive piece of communication that talks to one of our favorite new year resolutions…