The Future of PR: Smaller Teams, Sharper Thinking, Higher Stakes
If I had to describe what the PR industry will look like in a decade, this is what...
May 25,2026 READ MORE
Honey K Bhargavaa
ESG Communications: Where Genuine Impact Ends and Greenwashing Begins
The most fashionable phrase in corporate communications over the past five years has been ‘our commitment to sustainability.’...
May 18,2026 READ MORE
Social Media is Not a Channel. It’s a Mirror.
I cannot count the number of client briefs I have received that say some version of: ‘We need...
April 20,2026 READ MORE
Measurement is Not an Afterthought: The Case for Outcomes-Led PR
There is a meeting I have had more times than I can count. It happens at the end...
April 13,2026 READ MORE
The CEO Who Communicates: Why Leadership Voice is a Competitive Advantage
Some of the most decisive competitive advantages I have seen companies build have had nothing to do with...
April 06,2026 READ MORE
Why Indian PR Needs to Stop Underselling Itself — Right Now
I want to address something that has bothered me deeply for the better part of two decades: the...
March 30,2026 READ MORE
The Age of the Accidental Journalist: How UGC is Rewriting Media Relations
When I started out in PR, the media landscape was relatively contained. You had print, broadcast, and a...
March 23,2026 READ MORE
Dear Client: Here’s What Your PR Consultancy Is Afraid to Tell You
Eighteen years of consultancy life, consulting life, and hybrid-everything life has taught me one uncomfortable truth: PR professionals...
March 16,2026 READ MORE
Why Most Brand Crises Are Actually Self-Inflicted Wounds
I have managed crises for pharmaceutical companies, fintech startups, legacy conglomerates, and D2C brands. And after eighteen years...
March 09,2026 READ MORE
The Press Release is Dead. Long Live the Story
I remember the exact moment I stopped believing in press releases as a primary tool. I had sent...
March 02,2026 READ MORE
Stop Calling It ‘Spin’: PR is Strategy, Not Smokescreens
Eighteen years in this industry and I still wince every time someone introduces me at a party as...
February 23,2026 READ MORE
Excellence Beyond Apologies: The Rise of Reparative Reputation Management
Apologies used to be the peak of crisis excellence. Today, they are only the beginning. Modern stakeholders demand...
February 16,2026 READ MORE