Elevate Excellence July 20,2026
I have always been a quiet student of political communications not for ideological reasons, but because political communications operates at an intensity and scale that exposes PR principles with unusual clarity. The stakes are...
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In 2024, India crossed 500 million podcast listeners. The global podcast market is growing at a rate that...
July 13,2026 READ MORE
Every organisation has an internal audience that is simultaneously its most critical and most chronically underserved stakeholder group....
July 06,2026 READ MORE
I want to challenge one of the most persistent status symbols in PR: the national broadsheet hit. The...
June 29,2026 READ MORE
One of the most common misalignments I encounter when taking on a new client is the assumption that...
June 22,2026 READ MORE
Here is an industry irony that never gets talked about enough: the professionals who make their living building...
June 15,2026 READ MORE
I want to start with a confession. In my first two years of PR, I wrote hundreds of...
June 08,2026 READ MORE
If I had to describe what the PR industry will look like in a decade, this is what...
May 25,2026 READ MORE
The most fashionable phrase in corporate communications over the past five years has been ‘our commitment to sustainability.’...
May 18,2026 READ MORE
I cannot count the number of client briefs I have received that say some version of: ‘We need...
April 20,2026 READ MORE
There is a meeting I have had more times than I can count. It happens at the end...
April 13,2026 READ MORE
Some of the most decisive competitive advantages I have seen companies build have had nothing to do with...
April 06,2026 READ MORE
I want to address something that has bothered me deeply for the better part of two decades: the...
March 30,2026 READ MORE