Elevate Excellence October 12,2026
Let me describe a meeting I have sat in more times than I can count. The marketing team has a new product to launch. The brief is on the table. Someone — usually the...
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We have spent considerable energy as an industry discussing greenwashing — the practice of overstating environmental credentials. And...
October 05,2026 READ MORE
A journalist friend of mine told me recently that she can now identify an AI-generated press release within...
September 28,2026 READ MORE
I need to say something that half of my industry will privately agree with and publicly pretend they...
September 21,2026 READ MORE
There is a growing class of professional in India and globally whose communications challenge is unique and uniquely...
September 14,2026 READ MORE
There is a growing class of professional in India and globally whose communications challenge is unique and uniquely...
September 07,2026 READ MORE
There is a version of consulting that I find professionally embarrassing. It is the consultant who nods at...
August 31,2026 READ MORE
Every generation of PR professionals has faced a new technology that fundamentally changed the reputational risk landscape. The...
August 24,2026 READ MORE
Every campaign ends. Every media moment fades. Every trending story is eventually replaced by the next one. But...
August 17,2026 READ MORE
Here is a market reality that continues to astound me in its neglect: the majority of India’s consumers...
August 10,2026 READ MORE
I am going to say something that will make some communications professionals uncomfortable: almost every piece of C-suite...
August 03,2026 READ MORE
The crisis management literature is full of advice about the first 24 hours, the holding statement, the spokesperson...
July 27,2026 READ MORE
I have always been a quiet student of political communications not for ideological reasons, but because political communications...
July 20,2026 READ MORE