Articles by Lovina Gujral

Gearing up for PR of the future

PR professionals today require a broader range of skills – way more than press release writing, client management and media skills. While these will remain…


The Curse of the Ethical Cross

The primary objective of PR is to help brands articulate their messaging. In exchange for a fee. Sounds fairly straightforward. Like any other line of…


The basics will always matter

A lot has changed in PR since I first started working in this field around the year 2000 (yes, I am that old!). Communication has…