Fresh Take October 13,2026
For years, brands have done everything possible to distinguish themselves in crowded markets. Brands have moved beyond product benefits to discuss gender equality, environmental responsibility, social justice and civic participation. The proposition is simple:...
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For years, ESG communication in India meant a glossy sustainability report, a few tree-planting photos, and a paragraph...
October 06,2026 READ MORE
In April 2024, Zepto and Simpl ran a billboard campaign across Delhi-NCR built almost entirely on Bollywood dialogue...
September 29,2026 READ MORE
A 24-year-old in Coimbatore might watch IPL commentary in Tamil, order from Zepto in English, forward a meme...
September 22,2026 READ MORE
When CRED rolled out its IPL ads in 2021, the ones with for Indian captain and World-Cup winning...
September 15,2026 READ MORE
Mamaearth built its early reputation on the promise of “toxin-free” products, a phrase engineered for exactly the aspirational,...
September 08,2026 READ MORE
Byju’s didn’t collapse in a single afternoon. The signs were sitting in public view for over a year...
September 01,2026 READ MORE
Indian consumers have spent the last few years watching their data leak, get sold, and get investigated, often...
August 25,2026 READ MORE
A journalist doesn’t need to visit your website to write about you anymore. Neither does a Google user...
August 18,2026 READ MORE
In 2023, a video swapping actress Rashmika Mandanna’s face onto a British Indian influencer went viral before anyone...
August 11,2026 READ MORE
A hotel chain in Asia lost weeks of business after an armed attack on guests was filmed and...
August 04,2026 READ MORE
An auditor refusing to sign your financial statements is a whistleblowing event even though nobody leaked anything to...
July 28,2026 READ MORE
The 2025 survey conducted by Korn Ferry, a global organization consulting firm, of Fortune 500 companies found that...
July 27,2026 READ MORE