Articles by Prasad Ramasubramanian

Let’s face it—crisis communication is rarely a laughing matter. When the stakes are high and tensions are thick, using humour in your messaging can feel…

In today’s socially connected and politically charged world, it appears like every brand is being called upon to make a statement about something. From climate…

Apologising can be hard—just ask any corporate brand that’s found itself in hot water. Whether it’s due to a faulty product, a PR blunder, or…

We live in a world where trends change faster than reels on Instagram, and India’s PR landscape has become battlefield between two powerful forces: Influencers…

Imagine you’re enjoying a cup of chai at your usual roadside spot joint, and suddenly, a shiny robot rolls up before spilling the latest Bollywood…

Picture this: you’re scrolling through Instagram, and a message pops up from your favourite local brand, offering an exclusive deal on the latest fashion. No…

How often do you encounter labels like ‘eco-friendly’, ‘green’, and ‘sustainable’ on products in a supermarket? It’s like stepping into a forest, except the trees…