Articles by Prasad Ramasubramanian

For years, Indian advertising and PR campaigns treaded carefully around social taboos, choosing not to upset the moral majority. The omnipresent voice of “log kya…

Today’s era is characterised by information overload as every brand is craving for attention. However, sometimes the loudest statement is silence. Welcome to the world…

We live in an era where redemption isn’t just a possibility in the realm of public relations, but a full-blown strategy. Welcome to the world…

In an era where the attention spans of users are quicker than an Instagram reel, it shouldn’t come as a surprise that the strategies adopted…

Astrology remains an integral part of our country’s cultural fabric, influencing everything from daily routines to key business decisions. Be it matching of horoscopes for…

In the intricate landscape of corporate India, the balance between safeguarding financial interests and maintaining brand reputation is delicate. In 2024, several Indian companies faced…

For decades, ‘Made in India’ was associated with affordability and a thriving back-office industry. Today, India has grown from being just a service provider to…

Budgets often determine the scale and impact of any PR campaign. In a country like India, known for its cost-effective tactics, many brands are taking…

When it comes to heritage tourism, India is second to none as it is home to thousands of temples, forts, and cultural landmarks. In world…

India’s Public Relations (PR) landscape is seeing a big change wherein women are seen as a key consumer demographic. From personal finance to buying an…