Articles by Prasad Ramasubramanian

When it comes to heritage tourism, India is second to none as it is home to thousands of temples, forts, and cultural landmarks. In world…

India’s Public Relations (PR) landscape is seeing a big change wherein women are seen as a key consumer demographic. From personal finance to buying an…

The rise of Over-the-Top (OTT) streaming platforms has significantly altered India’s media landscape, bringing in a shift in Public Relations (PR) strategies. With platforms like…

India’s rise in space exploration has been spearheaded by the Indian Space Research Organisation (ISRO). Its achievements have not only cemented India’s position in the…

Infrastructure projects possess the unique ability to drive economic growth and improve quality of life. While these projects often speak for themselves in terms of…

In the competitive world of EdTech, empathy-driven public relations (PR) campaigns have emerged as essential tools for building trust and connecting with audiences on a…

The construction industry, long known for its significant environmental footprint, is now placing itself at the forefront of a sustainability revolution. The industry’s switch towards…

The recent years has seen the narrative around mental health in India undergo a significant transformation. Public Relations (PR) has had a key role to…

The public relations industry is diving into a new era, one that’s both evolutionary and revolutionary. This seismic shift, powered by artificial intelligence (AI), heralds…

As skepticism around influencer marketing grows, brands are exploring different ways to build trust. Indian companies are looking at prioritising authenticity over celebrity endorsements. In…