Reputation Capital: Treating Trust as a Measurable Business Asset
Most Indian companies treat reputation as an output of communication rather than an input to strategy. The PR...
July 14,2026 READ MORE
Prasad Ramasubramanian
Speed vs Accuracy: The PR Dilemma in the Real-Time News Cycle
The news cycle doesn’t wait for legal review. It rewards whoever frames the story first, and that puts...
July 07,2026 READ MORE
The Subscription Economy of News: What It Means for PR Visibility
When The Ken launched in 2016 with a strict one-story-a-day, paid-only model, most people in Indian media labelled...
June 30,2026 READ MORE
Journalists as Influencers: The Blurring Line Between Media and Creators
How often have we seen journalists who build their reputation at media outlets and subsequently took their opinions...
June 23,2026 READ MORE
Owned Media Empires: When Brands Become Publishers
Not long ago, brands depended mostly on traditional media outlets such as newspapers, television channels among others to...
June 16,2026 READ MORE
Dark Social and PR: The Invisible Layer of Brand Conversations
One of the most influential communication spaces today is also the least visible. Known as “dark social,” this...
June 09,2026 READ MORE
Always-On Crisis Mode: Why PR Teams Now Operate Like Newsrooms
Not long ago, corporate PR teams used to operate at a measured pace. News cycles lasted days, media...
June 02,2026 READ MORE
Employee-Generated PR: Turning Your Workforce into a Distributed Media Network
For many years, public relations was tightly controlled. Corporate communications teams crafted press releases, approved spokespersons, and monitored...
May 26,2026 READ MORE
The CEO as Content Creator: When Leadership Becomes the Media Channel
The role of the CEO is undergoing a significant transformation. In the age of social media, leaders are...
May 19,2026 READ MORE
Neural Branding: Can Brain-Computer Interfaces Be the Future of Experiential PR?
Experiential public relations have evolved dramatically over the past two decades. Brands no longer rely solely on advertisements...
April 21,2026 READ MORE
AI Influencers vs Human Influencers: Impact on Brand Credibility in India
Influencer marketing has become one of the most powerful tools in modern public relations. Traditionally, brands collaborated with...
April 14,2026 READ MORE
Digital Minimalism: PR Strategies for Audiences Avoiding Social Media Overload
Over the past decade, social media has become one of the most important communication channels for public relations...
April 07,2026 READ MORE