5 Ways of Developing Wisdom in Communication
Do you know the difference between talking and communicating? Talking is one-sided and can be a constant chatter,...
December 05,2023 READ MORE
Priyanka Pugaokar
Why Transparency is Imperative in Building Robust Comms Teams
I met a friend from a budding PR consultancy after a long time. I have known this person...
November 28,2023 READ MORE
How to Keep ideologies and bias at bay in Communication
Maintaining neutral views on sensitive issues has become difficult in the cancel culture. Different narratives on social media...
November 21,2023 READ MORE
Toxic Positivity and its Detrimental Effects on Mental Health
A few days ago, I came across a YouTube video of a motivational speaker. Since the topic was...
November 15,2023 READ MORE
4 Comms Lessons I Learned from Mumbai Local
What is the first thing that comes to mind when you think about Mumbai Local train? Insane crowd,...
November 07,2023 READ MORE
Navigating Quiet Period in Communication
Have you heard about the Quiet Period? It is a phase when companies halt all kinds of PR...
October 31,2023 READ MORE
Futureproofing Public Relations: Storytelling remains the Soul of the Profession
Public Relations is a dynamic profession which demands the highest level of agility and adaptability. The past two...
July 28,2022 READ MORE
‘Resetting’ Communications for the New World – PRovoke APAC Summit 2021
Themed as ‘Reset’, the event highlighted the opportunities lies ahead for communicators and brands in the new normal....
September 27,2021 READ MORE
How to plan an effective communication strategy
Many times PR professionals succumb to the pressure and do things that do not add any value to...
March 31,2021 READ MORE
Why brands find PR irrelevant & how they are wrong
Public Relations is not meant to generate figures but create a strong and sustainable brand perception. The PR...
November 11,2020 READ MORE
Striking a balance between PR pros and Journalists
In the world of collaboration, heavy head attitude is not beneficial for any aspiring professional, be it PR...
September 30,2020 READ MORE
Addressing unrealistic expectations of clients
Public Relations is indeed a highly demanding job that keeps PR professionals on their toes always. While it...
September 18,2020 READ MORE