Eager Soul

I recently saw an interesting LinkedIn post about the relevance of press releases (PRs) in the digital era. Against the backdrop of sentiments of some…

LinkedIn is my favourite social media platform for making meaningful industry connections and showcasing my professional accomplishments. It is a great medium to establish professional…

Public affairs and advocacy is a rapidly evolving area within the communications spectrum. It involves external affairs, stakeholder engagement, research & analysis, crisis communication, and…

Communication professionals are often called brand custodians and architects of reputation. They are responsible for creating compelling narratives to shape public perceptions. Consumers prefer to…

IPO PR has gained much traction within the communications spectrum in India in recent years. EY India report stated that India demonstrated an outstanding performance…

Collaboration is key to success, and when it comes to collective efforts, who can understand the significance of teamwork better than PR/Communications professionals? Comms functions…

Self-confidence is a crucial aspect of a strong personality. It is a key to success and is needed in every stage of life. Developing self-confidence…

When I decided to pen down my thoughts on this subject, I was a bit sceptical about the reception among the readers. However, I decided…

People management is an art. Those who master this art can forge relations and build committed teams. Emotional intelligence plays a vital role in managing people from…

This incident happened during my initial days in business journalism stint. I was at a product launch event of a prominent mobile brand. Since it…